Publicis Groupe combines creative, media, commerce, data, PR and production in a single agency. They help clients with strategy and insights, set-up and integration, digital optimisation, and retail media. They believe in the importance of a carefully considered e-commerce strategy as an integral part of the marketing mix. With the pace at which the retail landscape is changing and digitising, marketplaces have taken on a key role. Ensuring that investments lead to further commercial growth requires the right strategy and advice.