Bol puts trust at the heart of new brand campaign
Bol is one of the strongest brands in the Netherlands and Belgium. Millions of customers have known for years that they can rely on us. By continuing to invest in our brand, we make sure to stay relevant as a platform. Since 2011, partners have played a central role in the trust consumers place in us. Trust is what sets us apart, and it's also the foundation of our partnership with partners. That's the base we build on together.
Growing need for certainty
Social commerce, international platforms and AI interfaces are changing shopping behaviour at lightning speed. Inspiration is everywhere. But more choice also brings more uncertainty. That is why trust matters more than ever.
Together with partners, we're building a platform that's reliable and lets customers shop worry-free. With initiatives like the quality score and Growth Reward, we continuously help partners improve and win consumer trust, together.
'Effe bollen' as a campaign for carefree shopping
For years now, bol provides the certainty of worry-free shopping. That's the idea behind the new consumer campaign: 'Effe bollen'. 'Effe bollen' means shopping without stress and without a doubt. Great prices, fast delivery, easy returns and always a solution when something goes wrong. It clears your head, because you just know bol will take care of it. With the (re)introduction of Billie and Boxie, the 'Effe bollen' campaign concept gets a recognisable, familiar face.
