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Advertising via bol
Advertising API

Advertising API

Do you have a large range of items with which you want to advertise, or are you spending a lot of time managing all your campaigns? With the Advertising API, you can do this much more efficiently.

Why choose the Advertising API?

For Advertising via bol, you manage your campaigns from an online environment. If you have a limited range, this works fine in the standard sponsored products environment. The other option is the Advertising API. This will be of interest to you in the following cases:

  • You have many sponsored products campaigns or a wide range of items. Advertising via bol and manual management take up too much of your time.
  • Your offer or stock status change regularly, so you often have to change your advertisements.
  • You spend a lot of time analysing and optimising your sponsored products campaigns.
  • You want an overview of all your marketing campaigns across different channels, also those outside bol.

What exactly is the Advertising API?

An API (Application Programming Interface) allows 2 different applications to communicate with each other. This allows you to manage your bol ads in a custom or third-party application rather than in our standard environment. These types of applications help you save time or create an overview by automating tasks, or making optimisations for all ongoing campaigns at once. This gives you more time to focus on what you enjoy: doing business!

3 benefits of an advertising application based on the API

  • Convenience and overview

    It ensures convenience and an overview of your different channels, media and platforms.

  • Campaign structure

    You can easily set up extensive campaign structures for sponsored products, which can lead to better results.

  • Changes

    You can automatically make changes to your campaigns.

Advertising application: build it yourself or outsourcing

Do you manage your own software, or do you have software developers in-house?
Then you can build an API integration yourself with the help of your own tool. Check out the technical specifications that you need. Don’t have specialist knowledge in-house? Then use an existing third-party application. See which third parties can help you and request a demo.

Would you rather outsource the management of your campaigns as well? It is also common for an agency to use an ad tool. See which agencies we work with.

Differences between sponsored products environment and Advertising API

What can you do with the Advertising API that you cannot do with the sponsored products environment? We will list the possibilities for you:

FAQ

Frequently Asked Questions