Creating structure

Structuring your campaign helps you stay on top of your campaign and its results. There are several ways to add structure to your campaign.

Break down your range into categories

Does your range consist of different types of products? Then split them into categories and give them their own campaign. Good for our algorithm, which likes to know which category is involved when determining product relevance. But it’s also nice for you, because it means you can keep your campaigns manageable. It prevents the data and insights you collect per category from getting mixed up.

Create product groups

Product groups are mini campaigns within your main campaign. This will make your sponsored products account a lot more manageable!

Do you have multiple types or models of a particular product? In this case it is a good idea to create separate product groups for this purpose. You can then add unique, relevant keywords per product group and keep a close eye on the individual performance.


Frequently Asked Questions