Product Range Policy

Here, you will find the terms and conditions for everything you want to sell via bol. Together, we make sure that bol represents reliability and quality. Only then can customers order from us with confidence.

CE & ECE marking 

You can read everything you need to know about the product range policy for CE & ECE markings on this page. 

CE & ECE marking 

CE & ECE markings are an assurance that your items are in compliance with safety, health and environmental requirements. In fact, these markings are mandatory for most items marketed in the European Union (EU)! 

Is CE marking mandatory for you? 

A CE marking is mandatory for items in the following product groups (please note that this does not mean you can sell all these items via bol):  

  • Explosives for civilian use  
  • Pyrotechnic items  
  • Construction products  
  • Toys  
  • Personal protective equipment  
  • Electrical, electronic and energy-related items  
  • Medical aids (please note that in addition to a CE marking, these are subject to specific directives that you must comply with)  
  • Measuring and weighing equipment  
  • Machinery and related items  
  • Transport equipment  

 

Is ECE marking also mandatory for you? 

An ECE marking is mandatory for items in the following product groups (please note that this does not mean you can sell all these items via bol):  

  • Car seats 
  • Car headlights 
  • Helmets 

What responsibilities you have in this regard depends on your role – i.e., whether you are the importer, distributor, or manufacturer. This overview from the Netherlands Enterprise Agency (RVO) lets you check whether an ECE marking is required for your item. It is your own responsibility to find out whether the items you sell need an ECE marking. 

Take the following action to ensure that your product range complies with ECE marking: 

  1. Complete the ‘ECE marking’ product information. You can find this under the mandatory information section in your seller account. Here, you can select from a drop-down menu whether the ECE marking is ‘visible’ (i.e., on your item, on the packaging,  or on an instruction manual). If your item is not subject to ECE regulations, you can select ‘not applicable’. We will verify this product information. You do not have to upload a photo for the existing product range. 
  2. For new product ranges (i.e., if you are offering a new item for which there is not yet any product information available), you will need to provide a photo (.jpg or PDF) that shows the ECE marking as it is applied on the item. If this is not technically possible, then please provide a photo of the ECE marking on the packaging or on the instruction manual. You can find instructions and examples on how to add the ECE marking here.
  3. The trade name and contact address of the manufacturer or importer in Europe: 
    for existing and new product ranges, we ask you to fill in the text attribute ‘Trade name and contact address of manufacturer or importer in EU’ under the mandatory information section in your seller account.  Here, you should enter the name and contact address of the EU manufacturer or importer. The information entered will not be visible on bol, nor will we look for the purchasing channel. By providing this information, you declare that the information entered is also visible/present on the item or packaging. 

Take the following action to ensure that your product range complies with ECE marking: 

  1. As of August 24, 2023, you could fill in the ‘ECE marking’ product information under the optional information section in your seller account. Since March 1, 2024, you can find and fill in this information under the mandatory information section in your seller account. Here, you can select from a drop-down menu whether the ECE marking is ‘visible’ (on your item, on the packaging, or on an instruction manual). If your item is not subject to ECE regulations, you can select ‘not applicable’ here. We will verify this product information. You do not have to upload a photo for the existing product range. 
  2. For new product ranges (i.e., offering a new item for which product information is not yet available), please provide a photo (.jpg or PDF) that shows the ECE marking as it is applied on the item. If this is not technically possible, then please provide a photo of the ECE marking on the packaging or on the instruction manual. To add the ECE marking, please use the instructions for CE markings, which you can find here. 
  3. For existing and new product ranges, please fill in the text attribute ‘Trade name and contact address of manufacturer or importer in EU’ under the mandatory information section in your seller account. As of March 1, 2024, this is mandatory. Here, you should enter the name and contact address of the EU manufacturer or importer. The information entered will not be visible on bol, nor will we look for the purchasing channel. By providing this information, you declare that the information entered is also visible/present on the item or packaging. 
  •  Are you selling branded merchandise from a country outside the EU and selling it under that manufacturer’s brand name? Then you are an importer, with the responsibilities that go with it. 
  • Are you selling an item purchased from a party within the EU? For example, from an importer, a European manufacturer or another distributor, then you are a distributor. 

We will verify the product information. 

  • If the item is a toy and has any safety warnings, please add these in the textual product information under ‘Safety warnings’. 
  • Please make sure you have the documentation and the declaration of conformity (statement of conformity) that goes with the item available, as bol, as well as the authorities, may ask for these.  

If you need any help with the above, we recommend consulting the following sources: 

  • The RVO website 
  • The website of the European Commission 
  • Our service partners  
  • Our policy on the Partner Platform 

How do you use the CE & ECE markings? 

You can recognise a CE marking by the familiar CE marking sign. It must be affixed to the item or to a data plate that is affixed to the item. You can recognise an ECE marking by the round logo with an E in the middle, often on an orange sticker. It should be affixed to the article. If this is not technically possible with a CE marking, you may affix the CE marking to the packaging or on an accompanying document. 

What if you do not meet this requirement? 

The (safety) rules are laid down by law and so you have to be able to prove that you have the required (E)CE marking(s). If not, you are breaking the law. If you do not comply with the bol policy, your item will be taken offline prevent customers from being put at risk by potentially unsafe items. 

Would you like more information? 

Our Partner Service experts are happy to help you get started on ensuring that you meet all product safety requirements. They also offer advice and guidance on testing, certifications, markings, quality assurance, labelling, writing instruction manuals, and package design. Read more about our Service Partners and how they can help you on our Product Safety Partner Platform.