News 4 January 2024

Pilot dynamic ranking

of sponsored products positions

To provide the best advertising environment, bol continuously innovates. After the successful sponsored products pilot with the availability of the third position on the list page, we continue testing.

What is the impact for me?

To make ad opportunities as relevant as possible, we are going to dynamically tailor them to market demand. As a result, more or fewer ad opportunities will be offered on certain product categories.

Our tip for advertisers

What this means for you as an advertiser is that your campaigns can vary more. With a higher volume of impressions and clicks, for example, your daily limit can be reached faster. We therefore recommend keeping a close eye on your running campaigns and making any adjustments where necessary.

Want to know more about this pilot? Check out our FAQ