News 27 February 2024

You're transitioning to a new sponsored products environment!

Read below to learn what this means for you.

Bol has been working on a new sponsored products environment over the past year. Why? Because in our new environment, we can innovate faster, allowing us to better respond to your wishes and needs. This way we work towards a better sponsored products environment.

What does this mean for you?

Although the environment changes, the concept of sponsored products remains exactly the same. You can still easily bring your products to the attention and increase your sales.

However, you will encounter some changes. Here are the key ones:

We now use our own algorithm. This enables us to better match ads to the search behavior of our customers, making your offering even more relevant. This might affect your budget.
Setting up campaigns in the new environment is simplified, as we now work with only two campaign types: automatic and manual campaigns.
There is a new API connection with more possibilities and flexibility.
Improved attribution of conversions and revenue, resulting in the metrics of your campaign being calculated differently.

If you want to read more about these changes, click here.

Good to know

We’ll ensure you are thoroughly informed about the transition to the new environment in the upcoming period. Here are some important points you should be aware of.

When you transition to the new sponsored products environment, we’ll set up campaigns for you in the new environment based on the settings of your current campaigns.
In this phase you’ll fully transition to the new environment, and of course, we’ll assist you to make this process as smooth as possible.
With the new sponsored product environment comes a new API, offering much more flexibility. It’s important to connect to this in a timely manner. Read more here.

The Timeline

We aim to keep you well informed about the upcoming changes. In the timeline below, you’ll find the key information.

*The selection of whether you fall into the first or second transition batch depends on the category with the highest advertising spend of the advertiser. In the initial phase, advertisers with their highest ad expenditures in Supermarket, Personal Care, and Fashion & Sports will be included. The remaining advertisers will fall into the second phase.

Frequently asked questions

Below you'll find frequently asked questions about the transition to the new environment.

Has your question not been answered yet? Contact us here.

Facebook Twitter LinkedIn Mail