Answering customer questions in your own CRM system

About email integration: Answering customer questions not in your seller dashboard, but in your own system.

Customer questions can be handled in 2 ways. Through the seller dashboard or a proprietary CRM (Customer Relationship Management) system.

Answer customer queries in bol seller dashboard:

When a customer submits a question, you receive it immediately. If the question comes in via our customer service, we forward it. The customer question then becomes a request in your seller dashboard that you can answer there.

Answering customer questions via email integration:

With the e-mail integration, the customer question is forwarded in an e-mail to the e-mail address noted in your seller dashboard (your general contact address). You can then handle the customer question in your own CRM system. Your response is then sent directly to the customer.

Want to use more advanced functions, such as forwarding a customer question to bol.com?  You can do that in your seller dashboard. The e-mail contains a link that takes you directly to the customer enquiry.

Note:

  1. Even with email integration, we expect you to respond within 1 working day (24 hours)
  2. Always respond to the question received from the customer, so your response to the customer question is logged.
  3. Do not use an automatic message when the customer question comes in, bol already informs the customer that the message has been forwarded in good order.

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Response time

Responding quickly to customer queries has a positive effect on customer satisfaction. For this reason, your response time is measured and we expect 90% of your customer queries to be dealt with within 24 hours.

Automate via a third party

The benefits of automation are available for every partner, even if you don't have an IT department yourself. In fact, you can turn to integration partners, who have already created all sorts of common links between bol.com and a webshop.

Automate yourself

Automating yourself means creating a direct link to bol.com without the intervention of an intermediary. Many API links are possible.