Discover the Brand Page Creator
The Brand Page Creator is a user-friendly self-service tool that allows you to design your own space to tell your brand story, showcase items, and build customer loyalty.
What are Brand Pages?
A Brand Page is a dedicated landing page for your brand on bol. It is the place where customers learn about your brand at a glance and discover your offer. With Brand Pages, you can share your brand story, highlight new launches, and inspire customers. Because it is a self-service tool, you decide yourself what this page looks like and what you communicate. The Brand Page receives traffic from Branded Shelves, making you directly visible at a relevant spot in the customer journey.
Want to get started with your own Brand Page right away? You can do this via your seller account under 'Brand Page Creator'.
See an example of a Brand Page in this video:
Creating a Brand Page
Creating a Brand Page is easy to do yourself via your seller account. Before you get started, it is useful to know which steps and materials are required to create a Brand Page. Check out the step-by-step plan here.
Review and approval
After submission, we review the page to check if it complies with the platform guidelines. This usually takes 5-10 business days. You will receive an email as soon as the page is approved or if adjustments are required.
Once your brand page has been approved internally by bol, you can make changes via the Brand Page Creator. Click on "Edit" next to your brand name to make adjustments. Please keep in mind that the page may need to be approved again, which can take another 5-10 business days.
Note: this does not apply if you only change product EANs; those changes are processed automatically.
Moderation time
Because the tool is new, the moderation time may be a bit longer in the initial phase, up to a maximum of 10 business days. We expect this time to gradually decrease, aiming for a review within a few business days.
Content quality
To build your brand page as well as possible, it is important to know the quality requirements your content must meet. You can read all about it on this page.