Cookie Policy

Bol uses cookies and other technologies (such as web beacons and SDKs) on https://partnerplatform.bol.com and related sites, including the partner academy (hereinafter the 'partner site') and in email communications (hereinafter 'communications'). Because we want to ensure your privacy and improve the user-friendliness of your visit(s) to our partner site, we believe it's important for you to know how and why we use cookies. Below, we provide as much information as possible about the use of these technologies, including cookies by bol. Here you can also manage your cookie settings.

We do not display advertisements on the partner site, but we do on third-party websites. We only use marketing cookies if you have given your consent. These marketing cookies are used to show you relevant advertisements from us. If you do not give consent, advertisements will still be shown, but these will be random advertisements. You can make your choice below.

Here you can decide if you want to personalize this website, the partner academy, and related newsletters. You can also choose advertisements that match your interests. We can show these to you on websites and other channels of our partners by using cookies and similar technologies.

We can offer you a personalized experience by determining your interests. If you give consent for this, we can combine information from your account with your browsing behavior. We collect your browsing behavior using cookies and similar technologies. This will, of course, not happen if you have disabled tracking or cookies in your browser.

For more information, see our cookie policy on this page. You can also adjust your choices there.

Bol.com bv, located at Papendorpseweg 100, 3528 BJ Utrecht, is responsible for the processing of data as described in this cookie policy.

Cookies are small, simple text files that your computer or mobile device stores when you visit our partner site. There are also cookie-like technologies that achieve the same results, including for our communications.

Web beacons, Local and Session Storage, and SDKs are standard internet technologies that sometimes work with cookies to enable a system to collect and then send information. By using cookies and other technologies, we ensure, for example, that:

• Browsing our partner site becomes more enjoyable and easier for you;

• You don't receive the same information repeatedly during your visit to our partner site;

• We can measure how our partner site is used and where we can still improve it;

• We can measure if (and how) our communications are read and where we can still improve them;

• We can show you advertisements and recommendations based on your interests;

• We can recognize which device you are using when you visit us;

• We can record (or have recorded) how often an advertisement is displayed to better tailor advertisements to your needs and interests and prevent you from seeing the same advertisement repeatedly.

Third-party cookies are also placed via our partner site. The privacy and cookie policy of the respective company applies to the use of cookies by other companies.

Functional or essential cookies

Functional cookies ensure that our partner site functions correctly, for example, to keep track of your cookie preferences.

Analytical cookies

With analytical cookies, with the help of third parties, we collect statistics on how our partner site is used and if (and how) our communications are read. By measuring this, we can continue to improve our website and communications for the benefit of our users.

Marketing cookies

We place marketing cookies on our partner site. Third parties can also place marketing cookies on our partner site. We also place marketing cookies on third-party websites. We can combine the information from these marketing cookies. This allows us to show you the most relevant advertisements on third-party websites and keep track of which advertisements you have already seen. Additionally, we offer you the most relevant information based on your online browsing and search behavior. Furthermore, we can recognize you if you click through to the partner site from an email message from bol. With your consent, we can also make our communications more personal and relevant for you.

Functional or essential cookies ensure that the partner site functions properly. This includes:

• Saved browser settings so you can view our partner site optimally on your screen;
• Saving your cookie preferences;
• An even load on the website so that it remains easily accessible and continues to function optimally.

With the help of third parties, we use analytical cookies to investigate the use of the partner site. These statistics give us insight into how often we are visited and where we can improve our partner site. This way, we can continuously improve the experience with our partner site. Among other things, the following data is stored:

• The IP address, which is anonymized;

• Technical characteristics, such as the browser you use (e.g., Chrome, Safari, or Firefox), the resolution of your computer screen, your language preference, and which device you use;

• From which page or via which advertising campaign you arrived at the partner site;

• When and how long you visit or use the partner site;

• Whether you use functionalities of the partner site (e.g., searching for information, viewing learning resources, or filtering by a category or topic);

• Whether our communications are read; and

• Which pages you visit on our partner site.

For example, we use these cookies to:

• Track the number of visitors to our partner site;

You may encounter our advertisements on third-party websites. To keep our communications and advertisements relevant, we use cookies. These marketing cookies allow us to:

• keep track of which advertisements you have already seen;

• keep track of how often you have seen an advertisement;

• prevent you from seeing the same advertisement repeatedly;

• track whether you click on the advertisements;

• measure whether you read our communications and which links you click, so we can make these communications as relevant as possible for you;

• combine your online browsing and search behavior with the data from your account (such as which services you use from us); based on this combined data, we can build segments, regardless of the device used;

• estimate your interests through the created segments. We tailor the information on the partner site and our advertisements on third-party websites accordingly.

The following parties place cookies and/or other technologies via our partner site:

• Meta

• Google

• LinkedIn

• Selligent

• Spotify

• Youtube

Furthermore, it's good to know: in some cases, specifically when using the Facebook pixel and thereby being able to tailor our advertisements to your preferences, bol and Meta both act as 'joint controllers' as defined in the GDPR. In this context, agreements have been made regarding the division of responsibilities (link: https://www.facebook.com/legal/controller_addendum). For more information, including how to submit a request for access to Meta, we kindly refer you to their privacy policy.

To manage your marketing cookie settings with other parties, we refer you to the websites of those parties:

• Meta

• Google

• LinkedIn

• Selligent

• Spotify

• Youtube

If you do not want websites to store cookies on your computer, you can adjust your browser settings. You will then receive a warning before cookies are placed. You can also adjust your settings so that your browser refuses all cookies or only third-party cookies. You can also delete cookies that have already been placed. Please note that you must adjust the settings separately for each browser on each device you use. We want to point out that if you do not wish to use cookies, we unfortunately cannot guarantee that our partner site will function correctly. Some functions of the partner site may be lost, or you may not be able to see certain pages at all. Additionally, refusing cookies does not mean that you will no longer see advertisements. The advertisements will simply no longer be tailored to your interests and will be repeated more often. How to adjust your settings varies by browser. Click on one of the links below to go directly to your browser's manual or consult your browser's help function if necessary.

• Chrome

• Safari

• Firefox

• Internet Explorer Edge

If you want to disable cookies from specific parties, you can do so via www.youronlinechoices.com.

If you have chosen 'reject marketing cookies' above, these cookies will no longer be placed from that moment on. If you also want to delete your cookie history, you can do so for different browsers in the following way.

Deleting cookies in Chrome:

• Click on the 3 dots, top right. Click on History > History > Clear browsing data.
• In the 'Clear browsing data' menu, at the top, you have the option to clear browsing data from the first use up to and including only the last hour. Below that, choose which items you want to clear. In any case, check 'Cookies and other site and plug-in data'.
• Click the 'Clear browsing data' button.

Deleting cookies in Safari:

• Open Safari and go to Safari > Preferences > Privacy > Remove stored cookies and data > Manage website data > Remove all.

Deleting cookies in Firefox:

• Click on the 3 lines top right, click on Options > Privacy > Remove individual cookies.
• Click on 'Remove All'.

Deleting cookies in Microsoft Edge:

• Click on the 3 dots top right > Settings. Under 'Clear browsing data', click the option 'Choose what to clear'.
• Select the cookies (pre-selected) > Click the 'Clear' button.

Deleting cookies in Internet Explorer:

• Click on the gear icon top right > choose Internet Options > General tab. Under 'Browsing history', click 'Delete'.
• Don't want to delete everything? Then at least check 'Cookies and Website data' and click 'Delete'.

As you have read above, some cookies involve the processing of personal data. In our privacy policy you will find more information about how bol handles your personal data.

We adjust our cookie policy when our partner site or the rules regarding cookies change. You can consult the current version of this cookie policy by clicking on the link to the bol cookie policy at the bottom of each page. View the full bol.com cookie overview (pdf)