Discover Branded Shelves
Branded Shelves helps you reach your customers with a unique advertising formula that puts your item story and product range in the spotlight. With Branded Shelves, you are in control! Decide for yourself which content, branding, and items you show. When customers search or browse via bol, they encounter your brand in the right context – this increases your visibility, strengthens brand recognition, and boosts sales.
What Branded Shelves can do for you
Reach visitors in the consideration phase
Branded Shelves is designed to drive traffic to your items by appealing to customers in the consideration phase. It is a mid-funnel solution that helps you reach consumers who are still exploring their purchase options.
Tell your item story with Branded Shelves
Present your brand and items in a unique way with custom-made Shelves! Maintain control over your content, branding, and item selection to increase visibility, strengthen brand consideration, and boost sales via bol.
Do it yourself
One of the big benefits of Branded Shelves? You are in control! The proposition is completely self-service. This means you have full control over your targeting strategy and can improve based on results. You decide how much you invest in your campaigns and ultimately improve your budget based on your advertising goals.
3 benefits of Branded Shelves
- Multiple items: show multiple items simultaneously
- Creative freedom: tell your own item story in your own look & feel
- Brand shelf space: choose from various shelf options and positions on the item page
How Branded Shelves supports your strategies
Depending on your goals, Branded Shelves offers excellent ways to support your strategy, achieve your goals, and get the most out of your advertising journey!
Where are your ads shown?
Your ads are visible on our website. They appear in the 7th position in the search results, on both the category page and the search results page.
Search results page
Here you get a Branded Shelves ad when a visitor specifically searches for an item or item groups. For example, if someone searches for ‘blender’, they will directly land on the page with all blenders. The search page does not contain a breadcrumb trail at the top. Your Branded Shelves ad will also be shown here within the item feed.
Category page
On this page (also called ‘Browse’ in your account), you can view all items that fall under a specific category, such as kitchen machines. Visitors can filter here by subcategories such as type of kitchen machine and brand. Category pages are recognizable by the breadcrumb trail at the top of the page, such as Electronics > Kitchen Machines > Blenders. Your Branded Shelves ad will be visible within the item feed.
The Image Shelf
Currently, within Branded Shelves, we have 1 formula: the Image Shelf. With this, you visually present your items with a key visual and showcase your item line, for more visibility and engagement.
Branded Shelves is still under active development
We are 100% honest: Branded Shelves is still in its early stages. This means we are still working hard to improve the item and expand it with new formulas.