Determine your strategy
Do you already know what you want to achieve with your advertisements? Choose which items you want to advertise: your bestsellers, new items, or remaining stock? Yasmin explains what to pay attention to.
Which strategy will you choose?
- Bestsellers: Proven and relevant to your target audience, which promotes a good position.
- New items: Boost visibility for faster clicks, sales, and higher ranking.
- Remaining stock: Increase impressions and clicks for more conversions; however, your campaign performance might be lower, as there's a reason your stock is left over.
- Entire product range: Visibility for all your items, improving organic ranking.
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