Campaign types and timelines
We distinguish between 4 different campaign types via bol, and also have additional opportunities to participate in promotions. On this page you will find an explanation of the different campaign types and when it is best to start preparing.
Campaign types and timelines
Every quarter we organize various promotional campaigns, ranging from awareness to discount. On this page you can read about the different campaign types and the steps and timing involved. That way you know exactly when you can propose items, when you adjust your prices, and when a campaign goes live.
When adjusting your prices, you will always find a maximum promotional price (MPP) in your seller account. Experience shows that setting a price below this MPP often leads to a higher sales increase and better results after the promotion ends.
We distinguish 4 types of bol campaigns
Discover the different campaign types we use at bol.
Discount campaigns - major events with high discounts
Think of the bol 7-day sale, Sale/Sales, and Black Friday. This promotional format is suitable if you sell competitively priced or deal-driven product range (such as electronics or personal care).
Relevance campaigns - respond to the season
Inspire customers during special moments such as Carnival, Valentine's Day, and Christmas. This promotional format is suitable if you sell a strongly themed product range (such as carnival costumes, Valentine's cards, and Christmas tree ornaments).
Select campaigns - reach loyal customers
Offer exclusive discounts to the most loyal customers of bol. Use ongoing deals or major Select campaigns to build customer loyalty.
Daily deals - immediately boost your sales
Attract attention with promotions that are live for 1 day. The urgency often leads to a significant increase in your sales. Suitable if you want to stand out with a unique price and a relevant product range.
Retail moments
These are other relevant moments throughout the year, separate from bol, that partners can respond to. These are moments when customers are looking for a specific product range. Think of all other holidays and seasonal activities where customers are searching for relevant items.
When do I start with a promotion?
9 weeks before the start, you can see which items from your product range are suitable. We base this on the expected chance of success. Missing an item you have high expectations for? You can propose items via your seller account up to 7 weeks before the start. 4 weeks in advance, you can see which offer has been approved by a promotion specialist. After that, you have a few weeks to set your prices. The promotion goes live automatically with all approved items.
Timelines
