Improvement Hub
The place full of insights, tools, and tips to get more out of Sponsored Products.
Your partner in smart campaigns
Whether you're just starting out or already a pro, here you'll find everything you need to take your Sponsored Products campaigns to the next level. Handy videos, insider tips, powerful tools, and our comprehensive Advanced e-learning; all clearly organized in one place. This way, you have everything at hand and save time to focus on what truly matters: your success. Pretty convenient, right?
Understand your campaign
Before you start, it's important to know the basics well. For example, what exactly does CTR mean? And what's the difference between CPC and ACoS? These are terms you often encounter, but you might not fully understand what they mean. Don't worry, we'll explain it and give you tips to get started right away.
Analyze & improve like a pro
Better results start with knowing what works. That's why we've prepared a whitepaper full of practical tips and step-by-step explanations to effectively analyze and improve your campaigns. You'll learn how to use data to adjust, utilize your budget effectively, and get the most out of every click.
6 tips before you start
with improving your campaigns
1. Define your goal beforehand
Before you start, always clearly define the goal of your campaign. What do you want to achieve, and which figures (or metrics) tell you if you've succeeded? This way, you'll know exactly what to look for during analysis.
2. Give campaigns time
It's smart to review campaign results after 2 to 4 weeks, or once 80 to 100 clicks have been achieved. A campaign needs a learning period to perform at its best. This way, you'll have reliable data for thorough analysis.
3. Always start with an automatic campaign
We recommend always starting with an automatic campaign. Once the campaign has collected enough data, you can use these insights to set up a manual campaign. Are you satisfied with the automatic campaign? Then keep it active.
4. Experiment!
There is no one-size-fits-all for campaigns. To get the most out of Sponsored Products, it's essential to regularly review and adjust your campaigns to achieve maximum results.
5. Keep your campaigns running
The algorithm needs time to learn and collect data. If you repeatedly turn off your campaigns, that learning period starts over every time. Therefore, always keep your campaigns active, possibly with a lower bid, so they can evolve and achieve better results.
6. Relevance is key
A successful campaign starts with a strong foundation: good reviews, fast delivery time, a strong buy box, and more. Small adjustments to titles, descriptions, or images can significantly increase visibility and results. Relevance largely determines success!
Everything you want to know about keywords
Keywords play an important role in the success of Sponsored Products. But how do you choose the right ones? What's the difference between a keyword and a search term? And how do you make the most of your budget? In our whitepaper, we explain everything step by step. Prefer the key insights at a glance? Then watch the video where we summarize the main points for you.
The power of keywords
Learn more with bol BoostsCurious how others approach campaigns or looking for inspiration?
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You should always do this before your campaign goes live
bol Boosts video
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Want to know what your customer is really looking for? This dashboard shows you
bol Boosts video
This is the easiest way to get more results from your ad
bol Boosts video
There isn't a one-size-fits-all solution for every campaign
bol Boosts video
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With this simple insight, you increase your chances of winning auctions
bol Boosts video
How to peak during peak moments
bol Boosts video
Get started right away
Read and seen everything? Then it's time to take action. Log in to your seller account and start improving your Sponsored Products campaigns. Good luck!
