The campaign calendar

On this page, we share the most important retail moments and bol campaigns. Your offer is regularly selected for promotions as part of bol marketing campaigns. Did you know that you can significantly boost your visibility and sales by participating? Two weeks before a campaign starts, you can check under 'Promotions' in your seller account to see if and which items are eligible for the campaign. This way, we can work together to offer the best product range to our customers and keep growing together.

There are 3 types of bol campaigns:

1. Proposition campaigns
   These campaigns are linked to the bol brand. With these campaigns, we aim to highlight the brand or one of our propositions.
2. Product range campaigns
   With these campaigns, we want to be present at important customer-relevant and commercial moments, such as seasons or holidays.
3. Benefit campaigns
   With these campaigns, we want to surprise our customers with great offers.

In addition to bol campaigns, there are other moments throughout the year that may be relevant for you to set up your own promotions.

These are other relevant moments, separate from bol, during the year that partners can respond to. These are also moments when a customer is looking for a specific product range. This includes all other holidays and seasonal activities where customers are looking for relevant items.

More information about participating in bol promotions or setting up your own promotions can be found here.

*It is important to note that the dates of the various bol campaigns are subject to change. Therefore, please keep a close eye on our communications on the Partnerplatform and in the newsletter.