Everything you want to know about Platform Summit 2025

View the highlights of Platform Summit.
Man smiling and waving on stage at Platform Summit 2025. The background features Dutch text about e-commerce and AI, creating an optimistic tone.

Platform Summit 2025

What happens when a few hundred partners choose their own path and meet each other and 'bollers' halfway? Exactly: great conversations, ideas that can be applied immediately, and opportunities we can seize together. That's what made Platform Summit 2025 a day full of connection.

Watch the aftermovie of Platform Summit Amsterdam here

Watch the aftermovie of Platform Summit Amsterdam here
Watch the aftermovie of Platform Summit Amsterdam here
Bol summit.

Watch the aftermovie of Platform Summit Antwerp here

Watch the aftermovie of Platform Summit Antwerp here
Watch the aftermovie of Platform Summit Antwerp here

Joris Drabbe from bol explained how we grow together with partners and aim to provide an optimal experience for our customers with smart services and a reliable platform. We offer guidance to grow smarter together in several ways:

  • On the 'The future of e-commerce: growing smarter together' route, the discussion was about generative AI and how TikTok and user-generated content reach Gen Z;
  • In 'Growing smarter with AI', partners discovered how technology helps to sell faster, smarter, and with less manual effort;
  • During 'Selling together: how to get more out of bol', the focus was on visibility, conversion, and having your own spot in the spotlight with Branded Shelves.

Our paths crossed at the intersection of these routes. That's where the best conversations took place: partners and 'bollers' inspiring and strengthening each other. A game of logistics Jenga and the well-known nerve spiral provided some fun. One thing became clear once again: where our paths cross, we make a difference. That's how we continue to Grow Smarter Together.

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