Sales opportunities

Customers regularly search for items that are not yet in our product range. With sales opportunities, we help you smartly expand your product range with items that are already in demand. This way, customers find the item they are looking for, and you don't miss out on sales.

Temporary 25% commission discount

Add items in the selected categories between 20 July and 31 December 2026, and you'll get a temporary 25% variable commission discount*.*See frequently asked questions for the conditions

What are sales opportunities?

Based on customer search behavior, market data, and trends, we have selected several product categories where demand exceeds supply. This includes popular items on the rise, seasonal peaks, or items not yet sufficiently available via bol.

Sales opportunities increase your visibility

If you add items within these categories, you immediately benefit from:

  • Responding to existing customer demand
  • Increasing your visibility
  • Selling more

How to benefit from sales opportunities:

  • Check the list of sales opportunities.
  • Determine which items you can offer within those categories. Use the white spot list for inspiration.
  • Upload your product range via your seller account.

Let's get started!

The sales opportunities

Check the list of sales opportunities below and discover which items customers are looking for.

*We reserve the right to adjust or discontinue the discount conditions at any time. 

Frequently asked questions about sales opportunities