White spots
What are the items that customers do search for, but are not yet sold via bol? Those are the white spots.To my personal white spots
What are white spots?
White spots are items that customers search for on bol, but cannot buy yet. By closely analyzing customer search and order behavior, we identify where the sales opportunities are. This includes:
- New products for the platform
- Products that have been out of stock for 28 days or more
White spots help you discover opportunities for new product range. By responding to gaps in the offer on bol, you make your product range more complete and more relevant for customers. That can contribute to more orders and a higher chance of winning the buy box. You can find your personal white spots in your seller account.
To white spots
You can view your personal white spots via your seller account. Are you working via the API? Then you can retrieve the full white spots list. This is not tailored personally to your account.
Please note!
Items with dangerous substances, so-called ADR items, can appear in this list. Do you want to sell these items? Then read here what the ADR guidelines are.
Relevant white spots
We help you spot the relevant white spots for your product range with smart suggestions, filters, and potential scores. We make smart suggestions for your product range based on brands and the category you sell in. We also show the average market price for a white spot to quickly estimate whether an item is commercially interesting for your product range.
Use your seller account for the most up-to-date insights
The white spot list is continuously updated in your seller account. As soon as there are relevant new white spots, they are added based on current customer demand. The list on the Partnerplatform is updated every 2 months. Therefore, use your seller account to respond to the most up-to-date customer demand.