Advindix

Advindix is the smart advertising platform for bol partners who want less manual work and more control over their advertising results. The platform helps you set up campaigns faster, automate optimization, and better manage ACOS, ROAS, TaCoS, and profitability.

Advindix continuously monitors your campaigns, identifies waste, automatically implements optimizations, and shows you exactly which campaigns and items truly generate profit. Not only at the advertising level, but also at the level of your total sales and margin.

The power of Advindix lies in automation. Not as isolated functions, but as a cohesive system that monitors and adjusts your campaigns day and night, so you don't have to.

Smart Rules: automatic adjustments based on performance

Set conditions for Advindix to take immediate action. Is your ACOS too high? Budget goes down. Is a campaign performing better than expected? Budget goes up. Structural underperformers are paused. All based on current data, without you having to monitor it.

Dayparting: advertise when it's profitable

Not every hour of the day yields the same results. Advindix automatically switches campaigns on and off at the times and days when purchase intent is highest. Your budget works harder, without you having to keep an eye on the clock.

Seasonal Rules: no more manual adjustments during peak times

Set once that budgets and bids automatically increase leading up to Black Friday, Sinterklaas, or other peak periods, and then automatically return to normal. Advindix handles it, even if you forget.

Budget pacing: budget that works when it counts

Advindix monitors how your daily budget is distributed throughout the day. This prevents you from running out of budget early in the day, while the best sales hours are yet to come.

Bid recommendations: always bid at the right level

Based on historical performance data, Advindix calculates the optimal bid for each campaign. You immediately see where you are bidding too low and missing out on sales, and where you are bidding too high and losing margin.

Alerts: immediate notification of deviations

Advindix monitors your set KPIs and automatically sends a notification as soon as a campaign falls outside the set limits. Rising costs, declining performance, or an unexpectedly high TaCoS — you know immediately, without having to monitor it yourself.

Many advertisers only focus on ACOS (advertising cost as a percentage of ad revenue) or ROAS (return on ad spend). Advindix adds TaCoS to this: the ratio between your advertising costs and your total sales, including organic sales.

TaCoS shows what advertising truly costs relative to your entire business, not just the campaign. This allows you to assess whether more advertising pressure leads to structurally more sales, or if you are simply cannibalizing your own organic sales. Advindix gives you this insight directly, so you allocate budget based on real profitability.

Advindix is not just an advertising tool. It's a platform that helps you drive profitability, margin, and real growth.

Item analysis & margins

Combine sales data with your own purchase prices and margins. Advindix shows which items are truly profitable after advertising costs and which items generate sales but ultimately yield no profit. Direct your budgets to items that make a difference.

Search term analysis

Which search terms generate sales, and which only consume budget? Advindix analyzes your search term data and shows exactly where conversions come from, allowing you to bid more targeted and refine campaign structures.

Ranking Tracker

Track how your items rank for relevant search terms, both organically and paid. See immediately whether your advertising investments also improve your organic visibility or if you are becoming increasingly dependent on paid traffic.

Bulk campaign creation

Often, you have to create campaigns one by one: per item, category, or search page. With a large product range, this quickly takes days of work. With Advindix, you can create campaigns for hundreds of items at once in just a few clicks, following a consistent structure that you define yourself. What normally takes a day's work, you can do in fifteen minutes.

Keyword Harvesting

Advindix analyzes which search terms are already converting in your existing campaigns and distills new campaign opportunities from them. This way, you continuously expand your campaign structure based on proven performance, not on assumptions.

Multiple bol shops, one dashboard

Manage all bol shops from one central environment. Easily switch between shops, compare performance, and maintain an overview of campaigns, budgets, and KPIs, even with large portfolios.

Advanced reporting & scheduled reports

Analyze data at every level, compare periods and campaigns, and set up automatic reports that land in your inbox at fixed times. Always up-to-date, without manual exporting.

Teams & permissions

Collaborate with colleagues or customers based on clear roles: owner, editor, or viewer. Everyone sees and manages exactly what fits their role.

Advindix has a complete Agency plan for agencies that manage multiple bol customers. Manage unlimited client shops from one account, give clients limited insight into their own reports, and maintain full control over campaigns and budgets.

Advindix is the only bol advertising tool with native agency functionality, built for agencies that offer professional advertising management as a service. You can easily onboard clients via a personal invite link, without any technical actions.

Essential

For partners who want to start with smarter advertising. Access to bulk campaign creation, Smart Rules, Dayparting, and basic reporting.

Pro

For professional partners who want to fully focus on automation and profitability. Includes Keyword Harvesting, Bid Recommendations, Seasonal Rules, Budget pacing, Repricer, Ranking Tracker, TaCoS insight, Item margins, Search term analysis, and scheduled reports.

Agency

For agencies and larger organizations. All Pro features plus multi-client management, client onboarding via invite links, viewer access for clients, and agency overviews per client.

• Bol partners with a growing product range who want to scale campaign management without more manual work

• Partners who want to focus on profitability instead of just sales or ACOS
• Professionals who want insight into TaCoS, margins, and the true return on their advertising budget
• Agencies that offer bol advertising management as a professional service to multiple clients
• Anyone who takes advertising via bol seriously and doesn't want to make manual adjustments every day