MarktMentor

At MarktMentor, we understand the daily challenges faced by professional bol partners. Whether you are considering starting to sell via bol, want to expand your product range, or improve your performance – our goal is to provide you with the data and insights you need to grow. MarktMentor is an analysis and improvement platform that integrates and makes all relevant bol market data analyzable. From item research to profit improvement – all the tools you need in one place. Trusted by leading bol partners, e-commerce agencies, international brands, and entrepreneurs exploring bol as a sales channel.

MarktMentor is your support for everything related to shop management via bol. We have developed our platform around four core areas:

1. Market Research: Discover where opportunities lie

We offer complete market insights for bol without an active shop being required. This allows you to explore the market before you start selling, determine if bol is an interesting sales channel for your business, make informed decisions about product range expansion and competitor positioning, and as an established partner, continuously monitor the market and competitors.

We analyze the market from three complementary perspectives:

Item Level – Individual item performance

Get complete insights per item: estimated revenue and sales volumes, pricing strategies and competitor development, review analysis and sentiment, item specifications and fulfillment information, plus trend identification via historical data. This shows you exactly which items perform well and why.

Category Level – Market overview and benchmarks

Discover the total market size per category including revenue and volume. We show conversion rates, return data, and average advertising costs per category. We also analyze the number of active partners, market concentration, seasonal patterns, growth figures, and package type distribution. This gives you direct insight into where opportunities lie and how competitive a market is.

Keyword Level – Consumer search behavior

Analyze monthly search volumes per term and discover the estimated market value per keyword. We identify competition indicators, seasonal peaks, and trends over time, including average advertising costs. This shows you exactly what consumers are searching for, allowing you to respond effectively.

Chrome Extension – Direct insight while browsing

We show extra information while you are on bol. The extension displays search volumes, related keywords, and sales and revenue estimates for items. Handy for quick market research while exploring items.

1. Visibility: Improve your visibility

We support you in improving your rankings in bol search results through keyword improvement based on current market data.

Keyword Research

Discover relevant keywords including volumes and competition indicators. We show how much you need to sell to be found organically for keywords, and which items consumers buy when they use a keyword. This allows you to determine if the keyword matches your item and improve your listings for greater organic reach.

Reverse EAN Search

Discover via reverse EAN search which keywords competitors are found for. This enables comparison of visibility and shows which keywords are most effective for similar items.

1. Market Position: Understand where you stand

For partners with an active bol shop, we analyze the market position and identify growth opportunities within the current product range.

Market Share and Product Range Analysis

We calculate your market share in each category where you are active. This enables comparison with competitors and shows where you have achieved market leadership or where opportunities for growth lie. Get complete insights into the volume, spread, and revenue distribution of your item portfolio. We identify where you are too focused or not focused enough, allowing you to manage your product range more precisely.

Automatic Ranking Tracker

We automatically analyze for which keywords and categories your items are findable. The ranking tracker follows relevant keywords per item and records positions in both search results and categories. Historical data shows trends in your visibility over time. You see how you are found and which keywords are most relevant for your items. You can use this information to determine which keywords you want to advertise more or less for. The tracker works fully automatically – as soon as you link your shop, keyword and category positions are tracked without manual entry.

Review Monitoring

Automatic tracking of reviews on your own items. See at a glance how customers view your items. Identify which items score well and where there are opportunities to improve your items and service.

1. Profitability: Get a grip on your real profit

We calculate your actual profitability by integrating all cost components and making them transparent per item and period. This shows you exactly where your profit comes from.

Complete Cost Analysis

All relevant cost components are included: shipping, returns, storage, commission, and advertising. This prevents you from overlooking costs and provides profit figures you can manage.

Automatic Shipping Costs

We calculate shipping costs automatically based on item dimensions and fulfillment type. This provides accurate margin calculations per item – no estimates, but exact figures.

Full Profit & Loss Statement

Based on your bol shop data, we analyze all costs and revenues per period. The overview shows gross revenue, return payments, sales costs, advertising expenses, and other costs in one dashboard. This shows you at a glance where you truly earn money.

Profit Margin per Item

We identify loss-making items and show margin development over time. This enables product range decisions based on complete data and helps you focus on items that actually generate profit.

1. Efficiency: Automate routine tasks

We automate routine tasks and centralize all shop functionalities for more efficient management.

Automatic Invoicing

VAT invoices are automatically uploaded to bol without manual work. This saves time and prevents errors in your administration.

Email Campaigns

Automatic sending of review requests after orders, fully compliant with bol guidelines. This increases your review scores without additional workload.

Order Management

Central overview of all orders with status, shipping, and return information in one location. No more fumbling between different systems.

Multi-shop Management

Manage multiple bol accounts from one environment. Collaborate on your bol activities and maintain an overview.

Data Export

Export data for your own analyses outside MarktMentor with bulk operations for efficient processing of large datasets.

Pricing and Getting Started

Prices start from €29 per month, cancelable monthly. No extra costs for growth.

Start with a 14-day free trial

Full access to all analysis tools, non-binding and without payment requirements. Costs are only calculated upon active selection of a paid subscription after the trial period.

View all packages and prices

From market research to complete shop analysis – different packages for different situations.

View prices: https://www.marktmentor.nl/en/pricing?utm_source=partners_bol

Schedule a personal demo

Would you like to see how MarktMentor can be specifically applied to your situation? Schedule a non-binding introductory meeting.