Accelerate your growth with Advertising via bol
Let's tackle it together
To grow your sales, you need to be visible. Advertising via bol helps you grow your online sales and achieve your goals. With services like sponsored products and display advertising, you can easily put your product range in the spotlight.
In this article
What are the benefits and how do partners like you experience the advantages of these services? In this article, you can read about the experiences of Pascal Verheul, Head of E-Commerce at BOSKA Food Tools.
Converting with advertising
Since BOSKA became a partner of bol, they have experienced enormous growth. For this, BOSKA uses, among other things, sponsored products, an advertising format that links items to specific keywords. When customers type in your keywords, they first see the sponsored items appear. And that's important: research shows that as much as 60 percent of all clicks to product pages come from the top 10 search results.
For every euro we invest, we achieve an average of 7 euros in sales
By using sponsored products, items get better attention from potential buyers. And that leads to great results! Pascal: 'For every euro we invest, we achieve an average of 7 euros in sales.' During peak moments like the holidays, he even sees this rise to 10 euros! The use of sponsored products makes a huge contribution to better conversion.
Visibility and brand awareness
In addition to the success of sponsored products, BOSKA Food Tools also uses display advertising. 'With display advertising, we also reach people who are not specifically looking for our items.' This way, they reach an even larger potential target group and further build the brand awareness of BOSKA Food Tools.
Direct impact on reach and good ROI
Pascal is enthusiastic about the results of Advertising via bol. Besides the remarkably good return on investment with sponsored products, he also sees an immediate effect with display advertising. 'Thanks to our first two campaigns via display advertising during Father's Day and the holidays, we reached more than 900,000 potential buyers. Now we use display advertising all year round to reach the relevant target groups at the right moments.'
Pascal's golden tip
Before you start with Advertising via bol, Pascal gives the golden tip to first look at your product range. 'Make sure the presentation of your product range is in order – so improve your content where you can – and that you have the buy box. That way, you can grow very quickly!'