Sponsored Products Boostcamp

We regularly organize the Sponsored Products Boostcamp at the bol campus in Utrecht. This event is specifically for entrepreneurs who want to grow using Advertising via bol. 

Whether you choose a manual or automatic approach, everything starts with a clear goal. Do you want more visibility, clicks, or conversions? Only when that is clear can you improve effectively. Patience is important here. Give your campaign 2 to 4 weeks or wait until you have 80 to 100 clicks before making adjustments. The speed at which a campaign develops varies per product category, so without patience and constant improvement, you won't get there.

In addition, a strong campaign requires not only strategy but also a good foundation (reviews, delivery time, buy box, etc.). Small adjustments in titles, descriptions, or images can already lead to more visibility and results.

A successful Sponsored Products campaign goes through 3 phases: awareness (visibility), consideration (interaction), and conversion (purchases). How quickly you go through these steps depends on the market. 'Patience and improvement are essential,' our specialists emphasize.

Analysis takes place at four different levels: account level, campaign level, item level, and placements.

• This starts at the account level: what impact do changes have on the results, such as an adjusted offer or a paused campaign?

• At the campaign level, filters provide insight into important indicators such as impressions, clicks, revenue, and ACoS (Advertising Cost of Sales) or ROAS (Return on Advertising Spend).

Competitor analysis is also crucial. Small improvements in titles, descriptions, and USPs can make a big difference. Also, respond to search trends and promotional moments such as the bol 7-day event. Keep your campaigns active for maximum impact. Keep in mind: Give campaigns time, only adjust after at least 2-4 weeks or 80-100 clicks.

The most important tips from our specialists:

• Start at least a month in advance: this gives you time to test, improve, and set up your campaigns.
• Focus on your best-converting keywords and increase your bids there. Turn off underperforming keywords.
• Make sure your foundation is solid: check your price, delivery time, stock, content, and reviews.
• Deploy smartly during peak moments. Did you know that 40% of purchases happen after 5:00 PM? If your budget is already depleted by then, you'll miss out on revenue.

1. Determine the goal of your campaign beforehand

   
   Do you want more visibility, more sales, or to promote your new product range? A clear goal defines your strategy.

2. Always start with an automatic campaign

   
   This way you collect valuable data. Wait until you have 80-100 clicks and then analyze what works well.

3. Give campaigns time

   
   Don't improve too quickly. Allow your campaign at least 2 to 4 weeks, or wait until there are enough clicks.

4. Small budget? No problem

   
   Focus on a few items, such as bestsellers or new items, by activating an automatic campaign.

5. Utilize extra traffic around big moments like the bol 10-day event.

   
   Before, during, and after such events, traffic is higher. Extra visibility with sponsored products is definitely worthwhile.

6. Check the 'item per placement' report

   
   See which search terms perform well. Use that information to set up a manual campaign with the right keywords.

7. Monitor your daily limit

   
   By carefully adjusting your daily limit, you will always remain visible and boost your organic position.

8. The most relevant offer is at the top

   
   Ensure your title, content, and price are competitive and appealing.

9. 40% of sales occur after 5:00 PM

   
   Keep this in mind with your daily budget.

Ready to take your campaigns to the next level? Apply Lotte's tips to your campaigns!