The registration process for European partners

After selecting your country, you create a bol user account. This account will be the main user of the seller account and will be used to log in.

Important notes:

• The email address must be unique, as it is your login name
• Interested in creating multiple accounts? Check out our FAQ below on multiple accounts
• When creating an additional seller account (for example, to separate sales in NL/BE), you must also create a new bol account, as you can only be the owner of one seller account
• To further secure your account, we recommend setting up two-step verification immediately when creating a bol account

To register your company, we need certain information from you. Based on this information, we perform checks to determine if you will be admitted as a selling partner. For this check, we collaborate with an external service provider: Duna. They quickly verify your details. Naturally, we always handle your data carefully and in accordance with our privacy policy . What you need for registration:

• A valid registration in the trade register in the country of establishment

  • Please note: German 'Einzelunternehmen' (sole proprietorships) are not supported. You must have a 'Handelsregisternummer' (commercial register number).
  • Please note: Polish sole proprietors (Jednoosobowa Działalność Gospodarcza - JDG) are currently not supported, as this type of entity does not have the required company registration number.

  • Can't find your company in the register? Then type the full name of your entity before pressing Enter.

• A valid VAT number from the country of establishment: You need a valid VAT number to create a business seller account. The VAT number must belong to your company and must originate from the country where your company is officially established.

• A NACE code in the field of e-commerce: These European codes are linked to your company registration. For more information, please contact the local trade register.

• The website, a reference from another platform where you sell, or other online presence of the company

• Information about the ultimate beneficial owner(s) (UBO) of the company: These are the natural persons who ultimately own the organization. It is important to have this information to get a complete picture of the party registering.

• A valid identification document (passport or identity card): As an online marketplace, bol is legally obliged to verify certain identification data before you can sell via our platform. Among other things, we use this to check with whom we are doing business and whether you are authorized to represent the company with which you wish to do business with us. The identification document you use for this must be valid and must not be registered as stolen or missing. We promise that your data will be stored in a secure environment, in accordance with our privacy policy.

• An active bank account located in a SEPA country. This account must be in your name or your company's name.

After we have checked whether you meet our conditions, we perform some background checks before finally activating your seller account. We perform checks to verify new partners and monitor existing accounts. This allows us to determine if you are suitable to be active as a selling partner via our platform. These checks are carried out within the framework of the Sanctions Act and the Digital Services Act. Please note that this process may take some time, sometimes even several weeks. You will always receive an email once your screening is complete.

We may reject your application for a seller account. This will, for example, be the case if you do not meet the requirements we set above and in the Conditions of Use Professional Sales via bol and/or if you have been convicted of relevant criminal offenses in the past 5 years (for example, for fraud, forgery, handling stolen goods, embezzlement, and money laundering, etc.)

You will receive an email from us after your account has been approved. After this step, the seller account is almost ready for use. To start selling, it is important to set up your account as completely as possible.

The following information is required to complete the registration:

Set up your seller account

• Decide where you want to sell: in the Netherlands, Belgium, or both countries?
• Choose your shop name, add your logo and a short description.

Contact details

• Add a valid phone number and email address where you can be reached.
• This information is used for communication with both bol and your customers.

Return policy

• Determine your return process: how can customers return their items? We recommend using the return label via bol.
• Provide the return address where customers can send their returns.

Complete our e-learning

This will help you to:

• get acquainted with bol, the product range policy, and our service standards.
• know where to find information and new developments.
• discover how we can help your business grow further.

Final check

After you have submitted the shop details, we perform a final check based on the information provided. If everything is approved, you will receive an email confirming that the account has been approved.

Once you have completed all the steps and the checks are finished, you can officially open your store. The GrowStart period will then start automatically, during which we evaluate your first 100 orders. Add your articles, prices and stock to get off to a flying start, or dive into the dashboard and discover all the possibilities!

Do you want to automate? Then check out our certified partners.