The registration process for European partners

To ensure a safe and reliable platform, clear agreements apply to all partners. We check accounts based on legislation such as the Digital Services Act and the Sanctions Act. Make sure you meet the conditions to successfully manage your seller account. You can find all details on the information page Conditions of Use Professional Sales via bol.

Make sure you have the following information at hand before creating your seller account.

• A valid registration in the commercial register in the country of establishment
  • Please note: German 'Einzelunternehmen' are not supported. You must have a 'Handelsregisternummer'.
  • Please note: Polish sole proprietorships (Jednoosobowa Działalność Gospodarcza – JDG) are currently not supported because this legal form does not have the required business registration number.
  • Can't find your business in the register? Type the full name of your entity before pressing Enter.
• A valid VAT number from the country of establishment
• A NACE code in the field of e-commerce
• The website, a reference to another platform where you sell, or other online presence of the company
• Information about the ultimate beneficial owner(s) (UBO) of the company
• A valid proof of identity (passport or identity card)
• An active payment account established in a SEPA country

European partners (outside the Netherlands and Belgium) can only register through a one-time invitation provided by bol or selected integrators/agencies. Interested? If you think you qualify to become a partner, you can leave your company details using this form.

For this registration, we work with our ecosystem partner Duna. Duna performs a check on your details and handles your data with care.

As soon as your details are filled in, we check whether you meet the conditions. We perform various checks to verify your seller account. This way, we ensure a reliable platform for all partners. You will hear soon if you can start selling via bol.

To start selling, it is important to set up your account as completely as possible. The following information is required to complete registration:

1. Complete our e-learning
   - Get to know bol, the assortment policy, and our service standards.
   - Know where to go for information and new developments.
   - Discover how we can help your business grow further.
   
2. Set up seller account
   - Decide where you want to sell: in the Netherlands, Belgium, or both countries?
   - Choose your shop name, add your logo, and a short description.
   
3. Contact details
   - Add a valid phone number and email address where you can be reached.
   - These details are used for communication with both bol and your customers.
   
4. Return policy
   - Determine your return process: how can customers return their items? We advise using the bol return label.
   - Specify the return address where customers can send their returns.

After your shop settings are submitted, we perform a final check based on the information provided by you. If everything is in order, you will receive an email confirming that your seller account has been approved.