Content

With the right title, you can achieve up to 20% more conversion. Here is how to build it:

• Brand, product group, and relevant characteristics or search terms.
• Between 30 and 150 characters, only Dutch words.
• No caps lock and "-" as the only hyphen.

This is the first thing that catches the customer's attention. Keep these points in mind:

• Your main image is white, sharp, and without overlay, featuring only the item.
• Preferably 1500x1500 pixels.
• Additional supporting images: other angles and positions, details, and dimensions on a sketch.
• Add atmospheric images and videos where they add value.

Make sure your item description matches the target group you want to attract and the item itself.

• At least 500 characters.
• The first 120 characters are used for Google Shopping, so put the most important information there.
• Include words from your title in the text.
• Use headings, bullet points, and bold words to keep the text scannable.
• Usage context helps the customer choose.

With the right item specifications, you increase the findability of your item via bol.

• In addition to the mandatory attributes, you can also fill in the supplementary ones.
• This takes your item from offline to online to complete.
• Prevent customer questions afterwards with well-filled attributes.
• Get found in the filters on the list page.

Achieve an average sales increase of up to 10% when you bundle variants. This allows a customer to compare and choose faster.

The benefits of product families are:

• Customer-friendly pages.
• You can benefit from the page ranking within the product family.
• Reviews and views are combined.
• Choosing becomes easier for the customer.