Instructional videos

Not sure how to get the best results yet? In the video, Retail Media Consultant Ken explains why an automatic campaign is your best choice. The sponsored products system handles the bidding for you and determines your keywords. Very convenient! Follow these 4 steps:

1. Name your campaign and choose the items you want to advertise with
2. Select the campaign type 'automatic'
3. Set a duration, ACoS, and limits for your campaign
4. Check your settings before taking your campaign live

In this video, Campaign Manager Bas teaches you all about budgets. What are the 3 main key takeaways?

1. Setting budgets gives you more control over what you want to spend on sponsored products.
2. Pay attention when setting a daily budget: most sales on bol take place after 17:00. So it would be a shame if your campaign has already stopped by then! How do you find out your ideal daily budget? Start with a daily budget of €15 and closely monitor the results during the first few days.
3. Out of budget, but want to keep a high-performing campaign running? Consider lowering your bids, so your campaign budget lasts longer.

In this video, you will learn all about the account budget. If you set an account budget, the system stops advertising as soon as that budget is exhausted. This helps you keep a grip on your ad spend. Once the budget or the end date is reached, all campaigns in the account stop automatically. As soon as a campaign stops, you will see this reflected in the campaign overview. So it is good to check this regularly!

After watching this video, you will know how to improve an automatic campaign. You can find all the results of your campaign on the campaign details page. Your performance is visible at 3 levels:

• How is your campaign as a whole performing?
• You can also monitor per item. Is an item performing very well? Increasing your target ACoS (Advertising Cost of Sale) might be a smart move.
• Or view your performance at placement level: which placements are relatively costly while generating few conversions? Exclude these for better results.

Do you already know how to get the best results? And would you prefer to take full control of setting your ad visibility yourself? Then choose a manual campaign. In this video, Retail Campaign Specialist Yasmin tells you how to set up such a campaign in 4 steps:

1. Name your campaign and choose the items you want to advertise with
2. Select the campaign type 'manual' and the keywords you do and do not want to be found on
3. Set a duration and budget for your campaign
4. Check your settings before taking your campaign live

In this video, Retail Campaign Specialist Yasmin shares more handy tips on how to improve your manual campaign.

For example, always look at your ACoS or RoAS first. These tell you something about the efficiency of your campaign. Is the ACoS (Advertising Cost of Sale) of an item lagging behind? You can choose to pause the item. Next, add it to a new campaign, lower the bid, and analyse the results again. You might just score a better ACoS with this lower bid!

Have you mastered advertising and are you ready to dive deeper? Then use the advanced settings of sponsored products. In this video, Retail Media Consultant Ken tells you all about it.

• Organise your items into ad groups for better overview in your account
• Choose in which countries, on which devices, and on which page types you want to show your ads