Analyze Prices

Successfully selling via bol depends on the price you set. Do you offer a competitive price? Then your item will end up in the shopping cart faster. Do you set a (too) high price? This will damage customer trust. To prevent this, we are happy to help you determine a good price.

How to analyze your prices

In your seller account
In the item details of your item(s) in your seller account, you can find both the Price Comparator and the Price Calculator. You can access the item details by clicking on the desired item under ‘My items’.

  • Price Comparator
    To help you determine if your price is competitive, we provide insight into the prices of other relevant partners. This applies to partners via bol, and also to relevant partners outside bol. You can see who other relevant partners are and what price they offer. You can also see at a glance who has the buy box on bol and how much difference there is in euros.
  • Price Calculator
    A price reduction does not always have to mean the same reduction in margin. In the Price Calculator, you can experiment with your price and see what effect the price reduction has on your VAT rate, bol costs, and your final margin. The price you see here always refers to the current selling price as listed on bol. So, if you have set a temporary selling price, you will see it reflected in your Price Calculator.

Via the API
Here, you can identify overpriced items per item via the ‘Offer list’ by the error code ‘PRICE_NOT_COMPETITIVE’ and the remark ‘Price too high’. As soon as you adjust the price, the notification disappears. Whether prices are too high depends on the Relevant Market Price (RMP). You can find more information about this below and in article 3.5 of the conditions of use.

Sales analysis

This is an estimate of the expected sales of the item on the bol platform. The sales forecast shows the expected customer demand for the item on bol, regardless of which partner has the buy box. Do you want to know how many units of an item you are expected to sell in the next 28 days? Read more about sales analysis in your seller account here.

Need help selling via bol?

We are happy to help you choose a marketing agency that can best support you. See which agency suits your business and specific needs. You can find them all listed here.