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X+Y free

X+Y free is a new promotion type via bol that rewards customers for buying multiple items at once. Think of 1+1, 2+1, or 2+3 free. The discount only applies if a customer buys multiple items. Your price for a single item remains the same.

Why 'X+Y free'?

With a regular discount, you lower the price of your items for everyone. With 'X+Y free', the discount only applies if a customer buys multiple items.

This means:

  • Higher value per order
  • More items per order
  • Your price for a single item remains the same
  • You can sell your stock faster
Because customers buy multiple items at once, shipping costs are spread across more items. This lowers your costs per shipment, which has a positive effect on your profit margin.

How to set up an 'X+Y free' promotion

 

  1. Go to Promotions in your seller account
  2. Choose 'X+Y free' as the promotion type
  3. Set your promotion value (e.g., 1+1, 2+1 or 2+3)
  4. Add your items
  5. Check everything and launch your promotion

Make sure you have enough stock. If an item runs out during the promotion, it will automatically be removed from the promotion.
Keep an eye on your stock and check your promotions in you seller account.

When should you use X+Y free?

'X+Y free' is a good choice if your customers buy multiple items at once. Certain items are most suitable for this, such as consumables, variants, or complementary items. And when you want a higher order value without lowering your price for a single item.

 

A few examples of items and combinations that work well:

'X+Y free' works well for:

  • Consumables: these are items that people need to buy repeatedly. Think of cleaning products, baby care, cosmetics, or soft drinks.
  • Variants: these are items you sell in different colors, different contents, or different sizes. Think of fashion items, coffee pods, or storage items.
  • Complementary items: these are items that customers often buy in combination with each other, such as shampoo and conditioner, sunscreen and after-sun, protein powder and bars, but also lampshades and lamps. You can therefore use 'X+Y free' for product combinations.

Of course, many more items and combinations are suitable for this promotion!

When do I choose which value?

  • 1+1 ideal for items that customers already buy more often
  • 2+1 or 3+1 strong for variants or complementary items
  • 4+1 works well for cheaper items where the threshold for the customer is low

 

How is the discount calculated?

The discount is evenly distributed across all items in the bundle:

 

  • 1+1 = 50% discount per item
  • 2+1 = 33% discount per item
  • 2+3 = 60% discount per item
  • 3+1 = 25% discount per item
  • 3+2 = 40% discount per item
  • 4+1 = 20% discount per item

 

This also applies if the items in the bundle have different prices.

FAQ