1. Start with automated campaigns

No partner has a product catalogue consisting entirely of winners or losers. Therefore, running automated campaigns and collecting data is a crucial 1st step in your sponsored products advertising strategy.

2. Selecting keywords and exclusion words

Selecting keywords for your items is an essential part of your advertising strategy. Bidding on the right keywords for your items can improve your sales and organic placement. This will ultimately affect your sales. Find out how to apply keywords here.

3. Is there a spending limit on the account?

You can find this below the ‘Adverteren‘ tab in your seller dashboard.

4. Campaign daily/total budget

Have you set a campaign budget and has it been reached?
Have you set a daily pacing and has it been achieved?

5. Is a start and end date set?

When setting an end date, make sure that the campaign actually stops on that date. We recommend using an end date only in specific cases (e.g. action-based campaigns).

6. Which items did you select?

To set up a campaign, it is essential that the items you select meet the requirements. You can only add products that are in the bol feed and are therefore sold via bol. If the product is not sold via bol, you cannot create a campaign for it.

7. Are your bids high enough?

Do you think the number of impressions is too low? Increase your bid incrementally until you see more activity.

8. Everything is correct according to the checklist, but still nothing happens. What now?

In a few cases, the campaign does not start to deliver after the step-by-step plan has been completed. Should this happen, we recommend increasing the bid per campaign or specific product incrementally (by EUR 0.05 and EUR 0.10).