Determining budget

Each campaign requires a budget. But how do you decide on it? Find out how to determine your budget on this page.

How do you determine your budget?

We recommend starting with a budget you feel comfortable with. How much you can and want to spend on sponsored products depends on several factors. For example:

The price per click you will pay in relation to the margin of your products (ACoS).
The number of items you add.
The keywords you want to be found on with your sponsored products.

There is no minimum budget. However, it is useful to provide a campaign with enough space. That way, you find a good balance between your items, the keywords and bids. Additionally, you can think about a daily budget.

We therefore advise you to be focus on run your campaign for at least 2 weeks and set a daily budget of 10 euros or more. Want to know how to determine what percentage of your sales you want to spend on advertising? Then watch this video about the ACoS (in Dutch):

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