Starting with sponsored products

You're getting started with Advertising via bol.com, how fun! To make your sponsored products campaigns successful as soon as possible, we would like to help you get started.

By using sponsored products, you highlight your items to the right customer at the right time. In this video, we explain how to start Advertising via bol.com within minutes:
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Basic conditions

There are some conditions to start Advertising via bol.com. These are:

  • Your content is in order.
  • Your item is in the buying block.
  • Your item is in stock.

Is your item still not available? Check out the full checklist (Dutch version).

You can almost get started… Agree to the advertising terms in your seller account

  • Go to the ‘Adverteren’ tab in your seller account. After agreeing to the advertising terms and conditions, you can start your first campaign immediately.
  • Sometimes your ads are not immediately visible or login does not yet work. This may be due to:
    • Processing time. It may take some time before your items are visible on bol.com. This takes about 24 hours, after which you can start Advertising via bol.com.
    • A small number of items may not be advertised due to regulations. These include items such as infant formula (0 to 6 months) and certain medicines. For more information, see the Advertising Code Committee.

Also useful

useful information at a glance

This is how sponsored products work

Find out more about how sponsored products work, what the benefits are, where you can see your ads and which items qualify.

Sponsored products costs

How much does sponsored products cost you? That's up to you! Read more on how it works.

Checklist for a good start

Want to put your first campaign live and looking for information on the right settings?