Adding Structure
Having a good structure in your campaign setup helps you maintain an overview and control over your campaign and its results. There are several ways to add structure to your campaign.
Split your offer into categories
Does your offer consist of different types of items? Then split them into categories and give each its own campaign. This is good for our algorithm, which likes to know the category when determining item relevance. But it's also good for you, as it helps you keep control over your campaigns. The data and insights you gather per category won't get mixed up.
Example
Does your product range include a coffee maker, kettle, sandwich maker, and a milk frother? Then create a separate campaign for each category. And if your coffee maker category includes a fully automatic machine and a Nespresso machine in your offer? Then you divide these into product groups.
Tip from our expert
Test multiple categories and find out which items perform well. You might even discover a new top-performing item!
More overview with product groups
Do you have multiple types or models of a specific item? Then it's useful to create separate product groups for them. This allows you to add unique, relevant keywords per product group and closely monitor individual performance. This makes your sponsored products-account much clearer!
Improve per product group
Besides creating more clarity in your sponsored products environment, you can also enable or disable specific placements per ad group. The same applies to categories and keywords. If certain placements or keywords work for item A but not for item B, you can easily turn them off.
Additionally, you can also put items into multiple product groups. This is useful if certain items don't perform well in a particular placement. This way, you can easily and clearly advertise on the placements that are best for your items.