Discover Branded Shelves
With Branded Shelves, you put your brand, items, and story in the spotlight. Within Branded Shelves, you choose the format that fits your objective. You decide which content, branding, and items you show, so shoppers discover your brand at the right moment. This helps you increase visibility, strengthen brand recognition, and boost sales.Start your campaign
What Branded Shelves can do for you
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Branded Shelves explained in 2 minutes
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Want to know more?
In the knowledge center, you will find all the information you need to get started with Branded Shelves. You will find details here about starting your first campaign, analysing and improving your campaigns, and the terms and rates. Could you use some advice, or would you prefer to hand over Branded Shelves entirely? You can choose to collaborate with an agency selected by us. Want to know more? Then check out our Advice from agencies information page.
Reach visitors in the consideration phase
Branded Shelves is designed to drive traffic to your items by addressing customers in the consideration phase. It is a mid-funnel solution that lets you reach consumers who are still exploring their purchase options.
Tell your item story with Branded Shelves
Present your brand and items in a unique way with customized Shelves! Maintain control over your content, branding, and item selection to increase visibility, strengthen brand consideration, and boost sales via bol.
The benefits of Branded Shelves
- Multiple items: Display multiple items at the same time, up to a maximum of 20 items
- Creative freedom: tell your own item story in your own look & feel
- Brand shelf space: choose from various shelf options and positions on the item page
In full control
One of the big benefits of Branded Shelves? You are in control! The proposition is fully self-service, which means you hold the reins over your targeting strategy and can improve based on results. You decide how much you invest in your campaigns and ultimately improve your budget based on your advertising goals. Ready to get started? Create your Branded Shelves campaigns yourself in your seller account.
Access to Branded Shelves
With Branded Shelves, you showcase multiple items together in one recognizable brand environment. This feature is exclusive to registered brands on bol. Are you not yet a brand owner on bol? Find out if brand registration is right for you.
Are you already a brand owner?
If you have already registered your brand, you can get started right away with your Branded Shelves campaign.
Where are your ads shown?
Your ads are visible on our website. They appear in the 7th position in the search results, on both the category page and the search results page.
Search results page
Here, a Branded Shelves ad appears when a visitor searches specifically for an item or item group. For example, if someone searches for 'blender', they end up directly on the page with all blenders. The search page does not contain a breadcrumb at the top. Your Branded Shelves ad will also be shown here within the item feed.
Category page
On this page (also known as 'Browse' in your account), you can view all items falling under a specific category, such as food processors. Visitors can filter here by subcategories like type of food processor and brand. Category pages can be recognized by the breadcrumb trail at the top of the page, such as Electronics > Food Processors > Blenders. Your Branded Shelves ad will be visible within the item feed.
Branded Shelves keeps evolving
Branded Shelves never stands still. We continuously work on new features and improvements based on user insights, results, and market developments. This way, we ensure you have more and more options to make your brand visible and increase the impact of your campaigns. Curious about what innovations and improvements are coming next? Keep an eye on the news page.
Available formats
Image Shelf
- Showcase multiple items with a strong brand visual.
- Increase visibility and brand recognition.
Video Shelf
- Available soon.
- Bring your brand story to life with video.