Participating in promotions via bol
Shoppers look for promotions online when shopping. You too can use promotions to make a favorable impression on shoppers. It's a powerful way to make your items stand out more and increase your sales. We're happy to help you get started with more information about participating in promotions and the rules that apply.
More visibility and traffic
You've probably seen them before at bol: campaigns where customers can score great deals for a few days. Think of the bol 7-day sale, the Sale-Solden, Sinterklaas, or Black Friday. Customers look for all kinds of promotions like these when shopping online. You can participate and benefit from the great visibility and traffic that bol generates during a campaign. It's a powerful way to make your items stand out more in the short term and increase your sales. But there are also long-term effects after the promotion. For example, partners see consistently higher positions on list pages, more reviews, and customer ratings.
6 weeks before a bol campaign goes live, we check which partners meet the quality requirements. We also determine the selection of the campaign product range. We make this selection based on, among other things, historical and current sales and turnover, views, and review scores. We strive to create the most relevant product range selection possible for our customers.
Key retail moments and bol campaigns
We share the most important retail moments and bol campaigns so you can boost your visibility and sales by participating. Your offer is regularly selected for promotions as part of bol marketing campaigns. Two weeks before a campaign starts, you can check in your seller account under ‘Promotions’ whether and which product range is eligible for the campaign.
How your promotion becomes visible
Depending on the type of promotion, your items are highlighted through, among other things:
- Promotion labels on item pages.
- List pages.
- Behind banners that are shown personalized to those for whom it is relevant. Please note: These banners are only used for campaigns. Not if you create a promotion yourself.
- The deals page.
- Behind the deals filter on list pages.
In addition, bol puts extra effort into SEA so that promotions are more discoverable, for example, via Google Shopping.
The promotion rules for participation
Participation in special bol promotions costs you nothing extra, but there are conditions attached. This way, we guarantee the customer a high-quality, relevant, and competitively priced option.
- Your item is in stock.
- You comply with the promotion price guideline.
This means your price is at or below the maximum promotion price. The percentage you need to discount to participate varies per product group and price category. Read more about this promotion price guideline here. - You have the buy box for your selected item.
- You have an offer on the selected campaign product range.
- An item must not have been on promotion for too long. This means that a known reference price is a condition for participation in promotions.