Select Deals

Select customers are our most loyal customers. They buy up to 3 times more often, convert faster, and are looking for exclusive benefits. If your offer is already performing well, this is your chance to get even more out of your top items. Within Select, we have 2 types of deals: Always-on and Campaigns. On this page, you can read more about both deals and how you can participate.

Select Always-on and Campaigns are specifically for partners who we know offer the best customer experience. This includes reliable delivery, good customer reviews, and a strong offer. If you have been selected as a partner and your product range qualifies, you will see this automatically in your seller account with the Select Always-on functionality, or as a Select Campaign among your promotions.

Select Always-on is a data-driven way of promoting based on what is currently popular among the most loyal customers. If you meet the service standards, you can activate promotions on selected items at any time.

Why participate?

• More visibility: your deal in places where customers are searching
• More conversion: your offer matches what customers are looking for
• You decide what, when, and for how long: you can remove or pause your deals yourself

1. You are selected based on your performance score on our service standards
2. Check your seller account for a list of the most relevant items at that moment that qualify for the Select deal
3. Activate a deal on 1 or more of those items
4. If your deal meets the conditions, it goes live immediately
5. Your deal remains active as long as you comply with the rules

1. Delivery time: the item must be delivered within 2 business days
2. Quality score: you meet the minimum quality score
3. Price: the price must meet the following conditions:

• The regular price for non-Select members may not be higher than 2 price stars OR the reference price (if price stars are not known)
• The Select price must at least meet the maximum promotional price
• The Select price must at least meet three price stars
• The price difference between the Select price and the regular price must be at least 5% OR €15,-.
• Read more about the promotional price guideline.

Unlike Select Always-on, Select Campaigns are tied to a specific week or weeks of the year. You can compare these campaigns to bol's 7-day deals, but all our promotions are exclusive to our Select customers. Participating in this campaign works the same way as our other bol campaigns.

Why participate?

• Strong buying intent among consumers and a sales boost for your brand
• More conversion among loyal customers: a relevant period with extra traffic to bol
• Build reference days: The Select deal price is not included in the reference price for future promotions

1. Delivery time: the item must be delivered within 2 business days
2. Quality score: you meet the minimum quality score
3. Price: the price must meet the following conditions:

• The regular price for non-Select members may not be higher than 2 price stars OR the reference price (if price stars are not known)
• The Select price must be equal or lower than the reference price
• The Select price must at least meet four price stars
• The price difference between the Select price and the regular price must be at least 10% OR €15,-.
• Read more about the promotional price guideline.