Discover sponsored products

The idea is simple. Sponsored products is an advertising tool that directly links customer and potential customer search terms to your items. This helps you rank high in search results. With sponsored products, you can be sure you're visible to the right target audience. Sponsored products ads quickly generate more impressions. You only pay when your ad is clicked. This puts your items in the spotlight, potentially leading to more sales and thus more revenue.

• Reach more new customers
• Better visibility in your product category
• You only pay when your ad is clicked
• Extra traffic to your product page improves your organic search ranking
• You're in control. Choose your own keywords and adjust based on data

Want to get started right away? Our Retail Media Consultant explains it to you in this short video! (1 min)

• Advertise your bestsellers. These will sell even better with extra visibility.
• Advertise new items. Better organic search results make bol's search algorithm see them as relevant.
• Advertise a wide product range. Your entire offer gets a boost from better search results.
• Advertise leftover stock. Your stock stands out more to customers, potentially leading to more sales.

Still unsure? Find out if sponsored products fit your strategy! Keep in mind that:

• The item you advertise must be in the buy box
• Some items (such as infant formula and certain medicines) are not eligible due to regulations

View the rules on the website of the Dutch Advertising Code Authority.

Sponsored products works on a cost-per-click (CPC) basis. You bid the maximum amount you are willing to pay for a click. You pay for this click when a customer clicks on your ad. The more competitive your bid for this click, the greater the chance that your ad will be shown when a customer searches for your item. Curious how this works exactly? Read more about our algorithm.

In your seller account, you set your budgets yourself, giving you insight into your expenses. You can do this per campaign, per day, and per month. So you are in control.

Watch the video (2 min) and learn how to:

• Use correct content
• Improve your stock
• Cleverly use new items for campaigns
• … and much more!

Whether you are a new or more experienced advertiser: gain valuable knowledge with our e-learnings and grow your business!

After starting your campaign, you can find insights in your seller account about the sales and performance of advertised items or goals, how different ad placements perform, and much more. Has your visibility increased? Has your ranking improved? We offer a range of tools and reports that help you improve campaign performance and measure success. Use these ad analyses to find out which tactics work for your business and to help improve your campaigns.

1. Log in to your seller account
2. Click on 'Advertising' → 'Sponsored Products'
3. Set up your campaigns and start advertising!

Could you use some advice, or would you prefer to outsource sponsored products entirely? Then choose to work with an agency selected by us. Sometimes that extra support can really make a difference!