Promotional opportunities

• You can participate in promotions as part of bol's marketing campaigns. These are campaigns where customers find good offers for several days in a row. Think of the bol 7-day sale, the Sale-Solden, Sinterklaas, or Black Friday. The daily deal is also a promotion you can join. Some of these require a certain discount percentage, but there are also opportunities to participate with a ‘sharply priced’ offer. Then a discount doesn't necessarily have to be given, but the price must be competitive relative to the market. More information on how to participate in promotions in bol campaigns can be found here.

• You can also set up a promotion entirely independently. You then choose the timing and the offer of the promotion yourself. In your seller account, you can easily select the product range and duration yourself. Read more about it here.

Your product range has been selected, your price has been sharpened, and the promotion is starting: your items have a nice red promotion label, and thanks to the banner on the homepage, customers can easily find the list of discounted items. But how do you convert this traffic into sales?

1. Respond to key retail moments with the right offer
   You can imagine that swimming pools don't sell well in the cold winter months, and the same applies to promotions. A fan during a heatwave, logically, will perform much better.
2. Sharpening your price
   Many customers visiting a promotion don't yet have a clear purchase intention but are drawn by an offer on a product category that interests them. The most effective way to turn these *window shoppers* into converting customers is by offering a very competitive price. This means it's sometimes wise to go beyond the minimum promotional price to turn a good price into a top price. Internal data shows that customers are very sensitive to high discounts and are more likely to make a purchase with a significant price reduction.
3. Highlight your items via Sponsored Products
   To reach even more customers, you can highlight your discounted top items with Advertising via bol. You only target the audience you want to reach and only pay when someone clicks on your ad. Interested? Read more here.
4. Improve your content
   Customers want to know what an item looks like, but also how big it is, what material it's made from, or they find it very important that it's dishwasher safe. So, ensure high-resolution images and the most complete description possible to prevent customers from having unanswered questions. Read here how to improve your content.
5. Maintain a realistic delivery time
   Items with a fast delivery time show a higher conversion rate. Here you can find more information about the effect of delivery times.