Discover promotions via bol
Increase your visibility and achieve more sales by participating in promotions.
The benefits of participating in Promotions via bol
You've probably seen them before on bol: campaigns where customers can score great deals for a few days. Think of the bol 7-day sale, the Sale-Solden, Sinterklaas, or Black Friday. While shopping online, customers look for all kinds of promotions like these. You can participate and benefit from the high visibility and traffic that bol generates during a campaign. It's a powerful way to make your items stand out more in the short term and increase your sales. But there are also long-term effects after the promotion ends. For example, partners see consistently higher positions on list pages, more reviews, and customer ratings.
On this page, you'll find more information about Promotions via bol and the associated rules. We also provide tips on how to set up promotions yourself.
Never miss a promotion again with this software!
Did you know that participating in promotions in bol campaigns can be much easier and more efficient via the Promotion API? With this free API connection, you have access to all relevant campaign and promotion data that you can already see in your seller account.
Everything at a glance
When to participate
A good time to start a promotion is when sales are declining or stagnant. At that point, you can encourage both existing and new customers to make a purchase. You can also differentiate your offer from the competition and encourage existing customers to try new items.
Participation in special bol promotions costs you nothing extra, but there are conditions attached. You must have one or more offers on selected campaign product range. The right offer is important, because the more relevant the item is to a customer, the more effective the promotion.
How to participate in bol campaigns?
Approximately 6 weeks before a bol campaign goes live, we check which partners meet the quality requirements. We also determine the selection of the campaign product range. We make this selection based on historical and current sales and turnover, views, and review scores, among other factors. We try to create the most relevant product range selection possible for our customers.
Go to participating in bol campaigns
Do you want to create even more visibility in addition to bol campaigns, or is participation in campaigns not quite right for you? Then you can also choose to set up promotions yourself.
Setting up a Promotion yourself
It is possible to easily create a promotion yourself in your seller account, choosing the product range and duration. This way, sales can increase by 20 to 40%.
'Price reduced now' label
In the table below, you can see when your item qualifies for a 'Price reduced now' label on an item. Please note that the price must be lower than the lowest price on bol in the past 28 days, with a minimum reduction as per the table below. The label is shown for a maximum of 7 days or disappears if the price increases.