Brand guidelines and property rights
To sell a brand, items and their associated content must comply with the brand guidelines. You can read exactly how that works on this page.
With brand guidelines and property rights, we prevent items and content from infringing on third-party property rights. If your item does not meet these guidelines, even when adding the item to bol, you must offer it as an unbranded item. Read more about the guidelines here.
Brand guidelines in brief
- The EAN is registered in the brand owner's name and with GS1.
- The brand is registered with BOIP (or EUIPO/WIPO) and in the correct class.
- The brand is visible on the original item packaging or on the item itself.
Brand guidelines and property rights
Items and their associated content must comply with guidelines to be sold as branded items. If an item does not meet these guidelines, even when adding the item, you must offer it as an unbranded item. These guidelines help us prevent misleading information that infringes on third-party property rights. Read more here about the applicable guidelines and protecting your branded items.
If the item complies with the above guidelines when you add it to bol, you can sell your item as a branded item. Want to know more?
- Here you can find more info about EAN and ISBN numbers
- Here you can find more info about Trademark law
- Here you can find more info about Visibility
Or watch the video below.
Please note!
If the item does not meet all brand guidelines when you add it, it is an unbranded item. If the item does not (yet) meet the brand guidelines below, but you want to offer it as a branded item? Do not add the item yet. It is not possible to make it a branded item later.