Terms & rates

Branded Shelves can be a powerful tool if it aligns with your goals. Do you want to increase your brand's visibility and stand out from competitors? Or do you want to drive more traffic to your items by reaching customers in the consideration phase? Whatever your goal, Branded Shelves offers various strategies to help you achieve it. Choose the approach that best suits your needs and maximize your impact via bol!

There are a few conditions for Advertising via bol with Branded Shelves.

1. You are a registered brand owner.
   Haven't registered your brand yet? Registering your brand is a simple verification process.

2. Your ad follows the creative guidelines.

3. Your content follows our guidelines for acceptable content.

4. Your item has the buy box.

5. Your item is eligible for advertising.
   Rules of the Advertising Code Committee apply.

6. You agree to the general terms and conditions for Advertising via bol.

Whether Branded Shelves is right for you depends, among other things, on how much you want to invest in advertising. With Branded Shelves, you only pay when a visitor actually clicks on an ad from your campaign: the so-called CPC model (Cost per Click). When setting up a campaign, you determine how much you want to spend in total and how much you want to pay per click from a potential buyer. This way, you maintain full control.

Understanding how to manage your budget is essential when using Branded Shelves. Align your budget with your campaign goals and adjust it as needed for the best results. Whether your goal is more brand awareness or you're focusing on performance; by monitoring key metrics and adjusting your budget accordingly, you'll get the most out of your campaigns.