Discover Advertising via bol

Increase your visibility and reach more relevant customers with Advertising via bol. Discover the available advertising options and how to use them smartly to grow your sales.

Grow with Advertising via bol

Do you want to reach more customers and increase the visibility of your offer? With Advertising via bol, you put your items in the spotlight for millions of customers in the Netherlands and Belgium who are actively looking to buy items. Advertising via bol helps you to be visible in relevant places across bol. This helps you draw more visitors to your items and boost your sales. You decide which advertising options to use and how much budget you want to spend.

Sponsored Products

With Sponsored Products, you promote specific items in search results and in other places across bol. Sponsored Products is a self-service advertising tool that lets you link search terms from existing and potential customers directly to your items. This helps you appear at the top of search results.

Branded Shelves

With Branded Shelves, you increase your brand's visibility with your own brand page across bol. Branded Shelves helps you reach your customers with a unique ad format that puts your item story and product range in the spotlight. With Branded Shelves, you are in control! Decide for yourself which content, branding, and items to show. When customers search or browse via bol, they come across your brand in the right context, increasing your visibility, strengthening brand recognition, and boosting sales.

The benefits of Advertising via bol

Visibility

Increase the visibility of your items and stand out to customers searching within your category.

Reach

Reach customers when they are exploring or ready to make a purchase.

Measurable results

Get insight into your campaigns and optimize for results.

Want to get started with our advertising options right away?

Start your campaign now via your seller account

Smiling businessman talks on a smartphone at his desk beside an open laptop, blue mug, notebook, and office shelves; relaxed mood.

Help with advertising

Are you interested in Advertising via bol but not sure where to start? We work with many different agencies that can help you with this. From completely outsourcing all your campaigns to concept development for individual campaigns. They take the work off your hands, so you can focus on your core business.

Learn more
bol coach and partner looking at a laptop together

Will you win the holidays with ads at marathon level?

Check out the checklist and prepare for the holidays with Advertising via bol.

Advertising checklist