Reports
With reports, you gain insight into the success of your sponsored product campaigns. You'll find all the information you need to improve your campaigns.
Discover opportunities and improve your campaign
You use your reports to discover opportunities and make improvements. Do you find a keyword that performs very well? Give that keyword more attention and increase your bid. Do you see that your items perform poorly on certain keywords because they generate many clicks but few sales? Then exclude those keywords by adding them to your negative keywords. From now on, you will no longer be visible for this keyword; you have improved your campaign a bit!
Insights into your campaign performance
You can find reports in your sponsored products campaign overview. Download the “performance by placement” report and see how your items are performing, both at keyword and placement level. Evaluate your results and see where you can make improvements. Do this a few times a week at the beginning.
Attribution report
An attribution report shows you exactly what steps your customers took before making a purchase. This is useful because it tells you which ads are working well and where you can best invest your money. For example, you can see if customers first saw an ad and only then made a purchase. You can also better track how much money you spend on ads compared to what you sell. These insights help you discover how effective your campaigns are and how to set them up smarter to get more out of your budget.
Bidding report
Do you want to improve your bids? Download the bidding report and get comprehensive insights into all bids that have contributed to your sales and your position in the auction. With this information, you can further improve your bidding strategy and strengthen your competitive position.
Bidding report
Item report
Do you want to know how your items perform within your campaign? Then download the item report. This report provides detailed insights into the performance of each individual item within your campaigns. This gives you a clear picture of what works and what doesn't, so you can further refine and improve your strategy.
Get help
When it comes to improving your reports and campaigns, we understand that it can sometimes be a challenge to do everything yourself. Luckily, you don't have to tackle it alone. You can enlist the help of an agency.