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Tips & tricks

Curious how other partners approach their campaigns or looking for inspiration? In bol Boosts, experts and partners share their experiences, insights, and practical advice. These short videos are full of tips to give you new ideas and strengthen your campaigns.

Tip 1: Did you know a good analysis starts even before your campaign goes live?

Before you start, it's smart to think about your goal. Do you want to sell more, increase visibility, or highlight a specific item? By clarifying this beforehand, you'll know exactly which KPIs to focus on.

This way, you not only give a campaign a strong start, but also build a foundation for making adjustments and ultimately achieving better results.

Always do this before your campaign goes live

Always do this before your campaign goes live
Always do this before your campaign goes live

Tip 2: Did you know shoppers use an average of 6 search terms per visit?

Each search term shows exactly what your customer is looking for. The better you understand which words they use, the more targeted you can make your ads. This increases the chance that your items will be found and bought.

In your seller account, under ‘Analysis’, you'll find the search trends dashboard. Here you discover which keywords are popular with your customers and how they search. With these insights, you can precisely tailor campaigns to what's happening in the market.

Tip 3: Did you know it's best to start with an automatic campaign?

When you start advertising, you want to quickly know what works. An automatic campaign helps you with that. While the campaign is running, you collect valuable data about keywords, placements, and performance. This gives you insight into where the opportunities lie.

With this information, you can then make more targeted adjustments or set up a manual campaign. This way, you lay the foundation for a smart, data-driven approach from the start.

 

This is the easiest way to get more results from your ads

This is the easiest way to get more results from your ads
This is the easiest way to get more results from your ads

Tip 4: There's no one-size-fits-all approach for Sponsored Products campaigns?

What works for one campaign might not work for another. Success lies in experimenting, adjusting, and continuously testing.

So don't just let your campaign run; make targeted adjustments based on insights and keep improving until you know what works.

There isn't a single solution that works for every campaign

There isn't a single solution that works for every campaign
There isn't a single solution that works for every campaign

Tip 5: Did you know almost 60% of clicks go to the top 5 search results?

How do you get to that coveted first spot? One way is by bidding smartly. Compare your Cost per Click with the average winning bid. If you're below it, there's a good chance you're missing out on auctions. Increase your bid where necessary to improve your visibility and chances of conversion.

 

With this simple insight, you have a better chance of winning auctions

With this simple insight, you have a better chance of winning auctions
With this simple insight, you have a better chance of winning auctions

By starting early, you give the algorithm time to learn and build visibility. This allows you to calmly improve before traffic peaks and ensure everything is set when it gets really busy. In short: know the peak moments and start on time.

 

This is how you peak during peak moments

This is how you peak during peak moments
This is how you peak during peak moments