Choose your campaign type
There are two ways to create a campaign: automatic or manual. An automatic campaign takes a lot of work off your hands, while a manual campaign puts you in control.
Automatic campaign
With an automatic campaign, the selection of keywords, bidding in the auction, and placement of advertisements happen automatically based on your chosen goals and ACoS.
This option is especially useful for your first campaigns. You gain many insights that you can then use in a manual campaign.
Tip from our expert
Let your campaign run for a while so that the algorithm can do its work. Observe what happens and how your campaign develops. After about 2 weeks or after 80 to 100 clicks per item or keyword, you will have enough insights to start improving.
Manual campaign
With a manual campaign, you are in control. You are responsible for the keywords, the set bid in the keyword auction, and the page types where your advertisements are visible.
Please note
Please note that a manual campaign requires more time and attention. You need to monitor your results, enable or disable keywords, and adjust your bids.
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