Work with advertising software

You can choose to use a third-party provider or get started yourself. We provide information for both options on this page.

Specifications to build yourself

Do you already have your own ad management software and would like to manage your bol ads in your own system? With the Advertising API, you can retrieve and create ads in your own system.

Check out the technical specifications you need here.

Engaging third party

Are you already a partner of bol and want to use our Advertising API, but want some help? Then see which third parties can help you. They can help you, for example, if you want to properly track how much you spend on different marketing channels.