There are 2 ways to create a campaign: automatic or manual. An automatic campaign enhances your campaign based on your chosen ACoS. In a manual campaign, you decide the price per click you bid with.
This is how to create an automatic campaign:
- Open the ‘Advertise via bol’ environment.
- Go to campaigns.
- Select ‘Nieuwe campagne’.
- Name your campaign.
- Select the start and end date of your campaign.
- Select your budget. You can choose between a daily budget and a total campaign budget. Note: When your budget runs out, your campaigns stop delivering. Make sure you always have enough financial space on your account.
- Below bidding strategy, select ‘Automatisch bieden’. A default ACoS is set. Adjust this by clicking on ‘Geavanceerd’. Then select the desired ACoS.
- Select the countries you want to advertise in.
- Select ‘Volgende’.
- Select the items you want to advertise with.
- Below keywords, select ‘Automatisch toevoegen’.
- Launch the campaign.
This is how to create a manual campaign:
- Open the ‘Advertise via bol’ environment.
- Go to campaigns.
- Select ‘Nieuwe campagne’.
- Name your campaign.
- Select the start and end date of your campaign.
- Select your budget. You can choose between a daily budget and a total campaign budget.
- Below bidding strategy, select ‘Handmatig bieden’.
- Next, enter your maximum click price -or CPC-. This is the maximum amount you want to pay per click. Note: There may be a minimum click price. This is different for each category in which you advertise.
- Select whether you want to bid on items or keywords.
- Select the countries you want to advertise in.
- Select ‘Volgende’.
- Select the items you want to advertise with.
- Below keywords, select ‘Handmatig toevoegen’.
- Add your keywords.
- Launch the campaign.
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