Creating campaigns

There are two ways to create a campaign: automatically or manually. Both ways are explained below.

There are two ways to create a campaign: automatic or manual. An automatic campaign enhances your campaign based on your chosen ACoS. In a manual campaign, you decide the click price you bid with. 

This is how to create an automatic campaign:

  1. Open the ‘Advertise via bol.com’ environment. 
  2. Go to campaigns.  
  3. Select ‘Nieuwe campagne’.  
  4. Name your campaign.  
  5. Select the start and end date of your campaign. 
  6. Select your budget. You can choose between a daily budget and a total campaign budget. Note: when your budget runs out, your campaigns stop delivering. So make sure you always have enough spending space on your account.  
  7. Under bidding strategy, select ‘Automatisch bieden’. A default ACoS is set. Adjust this by clicking on ‘Geavanceerd’. Then select the desired ACoS.  
  8. Select the countries you want to advertise in. 
  9. Select ‘Volgende’.  
  10. Select the items you want to advertise with.  
  11. Under keywords, select ‘Automatisch toevoegen’.
  12. Launch the campaign.

This is how to create a manual campaign:

  1. Open the ‘Advertise via bol.com’ environment.  
  2. Go to campaigns.  
  3. Select ‘Nieuwe campagne’.
  4. Name your campaign.  
  5. Select the start and end date of your campaign.  
  6. Select your budget. You can choose between a daily budget and a total campaign budget.  
  7. Under bidding strategy, select ‘Handmatig bieden’.  
  8. Next, enter your maximum click price -or CPC-. This is the maximum amount you want to pay per click. Note: there may be a minimum click price. This is different for each category in which you advertise.
  9. Select whether you want to bid on items or keywords.  
  10. Select the countries you want to advertise in.  
  11. Select ‘Volgende’.  
  12. Select the items you want to advertise with.  
  13. Under keywords, select ‘Handmatig toevoegen’.  
  14. Add your keywords.  
  15. Launch the campaign.  

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Reports

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