How much do sponsored products cost?

On this page, you can read all about the costs of sponsored products.

How much do sponsored products cost?

You can set budgets (per campaign, per day and per month) in your account, giving you control over your spending. You can adjust these settings at any time. You advertise via a bidding system and only pay when customers actually click on your ad. The mere fact of showing your ads therefore costs nothing. When you set up a campaign, you can set all kinds of things: your keywords and items, the duration of your campaign, but also the maximum costs you want to incur and the maximum amount you want to pay per click from a potential buyer. The choice is yours.

Structure of the invoice

The charges are settled automatically and appear on the all-in-one invoice you receive from us every month. The breakdown of the invoice shows all transactions and the corresponding date. Please note that the date is our transaction processing date and therefore not the moment when the orders were made. There is a 4-day buffer. For instance: if the date on the invoice specification mentions 30/01, the charges were actually incurred on 26/01.

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Starting with sponsored products

How nice that you want to start Advertising via bol.com! To make your sponsored products campaigns successful as soon as possible, we would like to help you get started.

Splitting your campaigns

Splitting campaigns is going to help you deploy your campaigns more effectively. It is important to have a clear structure and limit the number of items per campaign. This way, you have a clear overview of which items work better than others.

General information Advertising via bol.com

To help you deploy and optimize sponsored products campaigns as much as possible, we've gathered the information and listed it.