Creating product groups

Creating product groups

When creating a new campaign, you will be asked to name and create an initial product group. After it has been created, you can create additional product groups within the campaign. Product groups are mini campaigns within your main campaigns. You maintain a clear overview by using product groups as you will have a shorter list of campaigns and structurise your account.

Do you have a diverse offer within a campaign?

Then we recommend you create multiple product groups and add unique relevant keywords in each product group. This ensures that your various items are delivered only on the most relevant keywords. 

Example: For example, you sell different types of shoes. Then you can create a campaign ‘Schoenen’ and then place all items in this campaign. Your campaign just delivers, but you have a lot more structure if you create different product groups. 

We recommend creating the following product groups for this shoe campaign: 

Campaign: Schoenen

• Product group 1: Veterschoenen
• Product group 2: Laarzen
• Product group 3: Sneakers
• Product group 4: Sportschoenen

The advantage here is seeing the product group’s performance at a glance. In addition, you can easily add and pause products and keywords per product group. 

If we then take the product group ‘Veterschoenen’ as an example, we advise to add the following keywords and exclusion keywords, among others: 

Product group 1: Veterschoenen

• Keyword 1: Veterschoenen
• Keyword 2: Veterschoenen voor heren
• Keyword 3: Leren veterschoenen
• Exclusion keyword 1: Laarzen
• Exclusion keyword 2: Sneakers
• Exclusion keyword 3: Sportschoenen

The keywords ensure that your lace-up shoes are only shown on relevant keywords. The exclusion keywords ensure that there is no possibility of your ‘Veterschoenen’ being shown on these terms. After all, when a customer searches for ‘Laarzen‘, you would obviously much rather show the products in your product group ‘Laarzen‘.