Setting up campaigns

1. Set up your campaign

We advise you to start with an automatic campaign
You can bid automatically or manually:

• With automatic bidding, you only set a campaign budget and/or daily budget and an ACoS (Advertising Cost of Sale) target. The tool does the rest!
• With manual bidding, you have more control over the price per click as you set a maximum amount that you want to pay for a click. Here, you can choose to set a maximum click price per item or per keyword. However, we advise you to start with an automatic campaign.

Select keywords and exclusion words

Now it’s time to select keywords and exclusion words. Selecting keywords for your items is an essential part of your ad strategy. This too can be done manually or automatically. Bidding on the right keywords for your items can improve your sales and organic placement. This will ultimately positively affect your sales.

Set a spending limit and start date

Set your spending limit and choose a start and any end date. Do you have a particular promotion for your items? Then set an end date so the campaign stops running when your promotion is over. Adjust the duration accordingly. Take into account a duration of of 2 weeks, in order for the algorithm to learn which items to link to the right keywords.  After this lead time of the algorithm, your campaign will start running effectively. Make sure to have enough inventory after that period too, so it will be worth your investment.