Product reviews

On this page, you can read more about product reviews. These are reviews, or ratings, posted with items.

Product reviews on bol.com are intended for customers to share product content findings on the website, with the aim of informing other customers. When a customer writes a review, it will have to comply with the guidelines below. There are some exceptions, which we list on a case-by-case basis.

A product review refers to the customer’s experience with the item. Regardless of whether it was obtained/given as a gift or an item was made available (temporarily). The latter is subject to additional conditions, see rule 6 below ‘…a commercial purpose’.

Product reviews are written by customers

You are not allowed to write product reviews if you are a seller or bol.com employee who wants to write reviews about items you sell yourself. Purchases and subsequent product reviews performed in a personal capacity are not included.

A good review has the following characteristics:

  1. Describe why you like or dislike the item and name any comments, positive or negative. Keep in mind that a review should be valuable for other customers, try to be concise but complete.
  2. Write the review in understandable and correct Dutch.
  3. Limit the review to your own experience with the item.

We’d rather not see this in a review:

  1. Opinions or statements that do not relate to your experience in using the item, e.g. because you have never used the item.
  2. Volatile information regarding the price, shipping of the item and/or the selling party on bol.com.
  3. Curse words, racist statements, diseases or grammatical conjugations on this.
  4. Links, by means of URLs or otherwise, to other websites.
  5. Naming discounts, commercial actions, campaigns or price differences compared to other (bol.com) sellers or (online) shops.
  6. Sponsored reviews (in the form of discounts, gift vouchers, cashback, ‘chance at’ etc. or otherwise with a commercial purpose and/or content, unless it is explicitly stated – by means of a separate paragraph – in the product review that this is the case. Some examples of non-permitted situations:
    1. You were given the item (temporarily) – by the selling party or through a third party – to write a product review in return. In the product review, you do not mention that you have received the item from a third party, with a request to write a product review.
    2. Omit from your review that you received financial compensation from a third party to write a review of their item in return.

Product review exceptions

Due to strict legislation, product reviews are disabled for selected product groups. For customers, this looks as follows:

  • They do not see a review block on the product page for these items,
  • They do not see a ‘schrijf een recensie’ button on the account page for these items,
  • They do not receive an e-mail invitation to write a review for these items,
  • They do not see reviews for these items on the product page.

For the selected product groups, no claims may be made about the use and effects of these items. Therefore, product reviews have been disabled for the product groups below.

When can bol.com remove a review:

Bol.com reserves the right to remove product review(s) from the website at any time, without further notice. Among others, but not limited to:

  1. If there are sponsored reviews: The terms and conditions clearly state that if any compensation or product was obtained through a third party to write the review, this should be mentioned. If this is not the case, bol.com will remove the review upon discovery. All this is explained in our updated terms and conditions for reviews (in Dutch).
  2. If one or more of the guidelines described above have not been complied with or bol.com has a reasonable suspicion of this.
  3. If a product review is related to the product information included with the product that was incorrect at the time of purchase. To avoid confusion, bol.com may choose to remove product reviews that conflict with the correct product information.
  4. If an abnormal pattern is detected by automatic detection tools, a review may be automatically rejected and/or subsequently removed from bol.com.

To conclude:

Bol.com has the right to change guidelines regarding product reviews. We will post a modified version of these guidelines on the website as soon as possible.

Also useful for you

related topic and stories in a row

Customer review

On this page, you will read more about your assessment grade, how it is generated, how to view it and how you can influence it.

Performance score

Your performance score is a component for calculating the buying block. In your seller account, you can see what your performance scores are, giving you insight into where there are still opportunities for you.