How your items become findable on bol

What is a customer actually looking for?

Findability is not about the number of search results you show. It’s about showing what a customer is specifically looking for. Of course, trends, prices, reviews and product information also influence search behaviour. On this page, you can read how we deal with this.

Search results are built with items that are similar to the search query. Think about specifications and the product group. To make sure the search result is relevant, we rank articles based on popularity. We look at trends and the number of times an item has been viewed or purchased.

Testing, testing and more testing

And not only that. We work on smart solutions to make the search result more relevant. This way, we try to understand more and more what consumers are really looking for. Especially when it comes to general searches. Because how do we know whether a search regards a doorbell or a piece of jewellery? By testing on the search engine. Testing, testing and more testing. This requires us to better predict trends, showing more or fewer search results and testing ways to rank items. Curious about some tests that are currently active and relevant to you as a seller? You can find them here (in Dutch).

This is what you can do

For finding the right items, clear and complete product information is most important. Therefore, always make sure the product properties are filled in completely and correctly. It is also wise to think carefully about the title of your item. Make sure the title is clear and comprehensive. Use keywords that you think are relevant, but do not get carried away. After all, a title is more than a keyword. In fact: too many keywords in the title will not attract significantly more visitors to your items. It may even be perceived as annoying or irrelevant. Therefore, take a good look at the search trends in the seller portal. Use this data at your own discretion and based on your expertise.